In This Issue
Over half of UK pet care buyers would rather cut back spending on themselves than on their pet
Pet product is a 2018 Christmas bestseller...already!
Change at the top for Pets at Home
PDSA launches £250,000 vehicle to boost animal welfare
Meet a company challenging the UK pet obesity crisis
Harringtons launches new TV ad campaign
AQUA 2019 shaping up to be a fantastic show
New '5-Weeks-Free' pet insurance solution for vets
Canny Company’s new eye-catching Point of Sale
Pooch & Mutt chews win The Grocer New Product Award
Scruffs new ‘Ellen’ Bedding Collection available in November
Lily's Kitchen extends Puppy range
Refurb completed at Pengelly & Mizen Vets
Get your own copy of Pet Trade Xtra
Australian cockatoo stolen in raid on pet shop
OATA members get help to get ahead of the new licensing regime
Kittyrama and International Cat Care to exhibit at London Vet Show
Brambles sends out the right message
Garden centre raisies awareness of hedgehog plight
CSJ tells retailers to 'Calm Down' during firework season
The best of the previous Pet Trade Xtra
Revealed: Secrets of UK’s Pet Retailer of the Year
Pet owner finds stone in packet of dog biscuits
UK’s 'oldest' pet shop is put up for sale
Pet firm wins Business Start-up of the Year award
PATS reduces show’s impact on environment
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Lily's Kitchen extends Puppy range

Lily’s Kitchen has launched a second recipe in its Bright Young Things Puppy Reward range. The 100% natural, air dried puppy treats are designed to help new four legged family members feel settled, ready to start training and be rewarded for good behaviour on their big adventures.


In addition to the existing Chicken & White Fish Puppy Rewards, Lily’s Kitchen customers now have a choice of natural puppy treats, helping to give their pups the best start in life when they want to treat their pet but don’t want the associated problems with feeding artificial ingredients.


Made with British duck and venison, plus delectable sweet potato and apple cider vinegar, these high value treats are sure to be a hit with puppies and are a great training aid for keeping curious little ones focused during the early months. The sausage slices are lovely and soft so can be ripped into just the right size for small mouths and each 60g pack is resealable for freshness, so is perfect for training when out and about or at puppy school. The packaging also features a helpful window so you can see the product within, and fits perfectly in pockets.


As with all Lily’s Kitchen’s recipes, the new Duck & Venison Puppy Rewards are a great source of high-quality protein and Omega 3, are hypoallergenic, natural and holistic, and never contain rendered meats, animal derivatives, added fillers, artificial flavourings, or sweeteners.  The new treats complement the Lily’s Kitchen’s Puppy Dry Food and Puppy Wet tin and tray ranges.


Comments Henrietta Morrison, founder of Lily’s Kitchen: “When we become a new pet parent, we all want the best for our newest (and furriest) member of the family. When choosing treats, we’re often faced with so much choice, and with lots of treats that have artificial ingredients in them, it’s difficult to know just what is best for your youngest best friend. Our new  Duck & Venison Sausage Slices are 100% natural and are a brilliant option for new puppies settling in to new homes, learning the ropes in puppy school and tasty rewards for all round good behaviour!”


Available now, Lily’s Kitchen Puppy Duck & Venison Sausage Slices, will be sold in independent pet shops, health food shops and on the Lily’s Kitchen website (

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