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PIF launches new tool to support responsible marketing of pet supplements
The Pet Industry Federation has launched GARD (Guidance for Advertising, Review and Drafting) a tool designed to help businesses assess the advertising risk of pet supplements and other non-medicinal veterinary products...
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Green Pantry launches freshly cooked dog food range

Green Pantry, the natural dog nutrition brand recently acquired by the owners of Burgess Pet Care, is launching a new line of freshly cooked, easy-to-store dog food. Developed in direct partnership with the veterinary experts at Pickles Vets, the new range brings expert-led, functional nutrition to help pet owners better support their dogs’ health...
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Beaphar expands Dimethicare range with new pesticide-free parasite control solutions
Beaphar has expanded its Dimethicare range with the launch of Beaphar Dimethicare Spray for Pets, Home & Car, and Beaphar Dimethicare Line-On for Rabbits, Ferrets and Guinea Pigs...
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Retail group's new flagship store opens tomorrow

Fast-growing and award-winning pet retailer Jollyes Pets is opening its 123rd store at Unit 7B, Houndstone Retail Park, Yeovil, BA22 8YQ tomorrow (Friday 19 June)...
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New Supreme feeding guide app removes guesswork from small pet nutrition

To coincide with this year’s Rabbit Awareness Week, Supreme Petfoods, the UK's leading expert in small pet nutrition, has led a ‘dietary rethink’ to support the event’s theme 'Feeding Bunnies Better'...
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Direct4Pet celebrates Rabbit Awareness Week
Garry Howard, director of one of the UK’s largest online veterinary-approved retailers, Direct4Pet, offers advice on how to care for your rabbit during Rabbit Awareness Week...
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FEDIAF elects Greg Van Praagh as new president
FEDIAF, the voice of the European Pet Food Industry, has elected Greg Van Praagh as its new president, following a vote at the Association’s General Assembly held in Brussels...
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Lords Pet Parasite Medication inquiry hears from representatives from pet health industry
The House of Lords Environment and Climate Change Committee continued its inquiry into Pet Parasite Medications (PPMs) yesterday (Wednesday 17 June), by hearing from representatives from the pet health industry...
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Petplan calls on trade to help break world record
Petplan is marking its 50th anniversary with a major industry‑wide moment – a Guinness World Record attempt for the largest online photo album of animals – and the UK pet trade is being invited to get involved.
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New study finds dogs’ treat calories double over their lifetime
A new study by leading dog food brand Fish4Dogs reveals dog owners develop worse habits as their dogs age, with greater exposure to calorific human food...
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The best of last edition of Pet Trade Xtra
The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...
Innovation boost for pet adoption brand
Being acknowledged as an innovator by industry professionals has given adoption app Only Rescues a massive boost as it continues its quest to find forever homes for discarded pets...
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Retailer reflects on blaze that destroyed pet store
Pets at Home has been reflecting on a blaze that destroyed its store in Northampton a year ago, as it prepares to open another outlet in the East Midlands town...
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Pet lifestyle brand signs up for city centre complex
A pet lifestyle brand offering a wide range of services including professional grooming, a pet bakery, and an immersive cat cafe experience, is set to open at a community-focused complex in Manchester city centre...
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Pet trade body honoured at Downing Street reception
The Animal Focused Alliance – the UK trade association for pet professionals – has been recognised at the highest level, with founder Vicky Skinner invited to 11 Downing Street for a reception hosted by the Chancellor of the Exchequer, Rachel Reeves, celebrating the contribution of the UK’s 5.7 million small businesses to the economy, society and communities...
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PIF expands global ambitions for UK pet businesses
The Pet Industry Federation is stepping up its international activity as it explores new opportunities to support UK pet businesses looking to grow overseas and strengthen Britain’s presence in global markets...
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