Harvest Pet Products has announced the appointment of Daniel Bingham as its Head of Business Development. He brings more than 10 years' experience in the pet and wild bird category.

This exciting new role will see Daniel getting involved with all aspects of the business as he looks to lead on projects and initiatives that will further the growth of the company and keep it positioned as one of the leading wild bird food manufacturers in the UK.

Daniel said: “I am delighted to be joining such an innovative, ambitious company and my colleagues have already made me feel right at home. There are lots of exciting plans in the pipeline, and I can’t wait to share more information when I can. In the meantime, please don’t hesitate to get in touch to discuss partnership opportunities with me.”

Daniel was a buying manager (pets) for Asda before joining Harvest, and worked for Wilko as a senior buyer (pets) before that.

Harvest is a family led business with over 25 years wild bird food manufacturing experience based in Lincolnshire.