Cotswold RAW was born from a dogged determination to challenge incumbent pet food norms, promote clean living and champion ‘local’ farming in conjunction with the wider rural economy. 

BARF is about simplicity, transparency and clarity of thought.  When you consider that a raw diet seeks to reduce waste levels from our pets, it makes sense to also re-evaluate our business’s paw print on the wider environment.

From day one Cotswold RAW deployed its own refrigerated vans and heat-sealed packaging (leak and tamper proof) to keep wastage to an absolute minimum and yet and yet this isn’t a business that rests on its laurels. 

This summer sees Cotswold RAW change the colour of its 1kg meat trays from black to clear in a spirited bid to broaden the packaging’s recycling credentials (500g packs will follow suit imminently).

Co-founder Mark Lewis said: "Our focus has always been brand transparency (showcase our products) and yet whilst wealready go further than most we fully accept there’s always wiggle room when it comes to further improvements, hence our 2018 commitment to recyclable trays."

If that wasn’t enough, Cotswold RAW has also revisited its all-important outer packaging and are moving towards Woolcool packaging (that customers will be incentivised to return) thereby minimising future usage of Styrofoam boxes.

"Countryside common sense has been one of the cornerstones of our business from day one, so in these times of heightened awareness regarding the impact of plastic pollution we’re keen to add our voice to the debate," added Mark.