In This Issue
Over 500 retailers take part in National Pet Shop Day
Pedigree Wholesale announces death of John Newbury
Vital Pet Group records strong year-end performance
Help migrating birds, with tips from Honeyfield’s 
Pet store owners enjoy TropiClean's ‘Race To Vegas’
Frozen treat sees 60% increase in sales during hot summer
New online hub to empower pet owners
London Pet Show Live celebrates capital’s passion for pets
Neerdog unveils adventure-ready dog kit at Jollyes stores
Petplan uncovers how dogs see the world
Lily's Kitchen unveils revamped recipes for cats
Get your own copy of Pet Trade Xtra
GWF Nutrition appoints new Head of Technical Operations
IVC Evidensia trials reusable surgical polymer gowns to cut clinical waste and carbon emissions
Pet supplement makes finals of PetQuip Awards
Pet accessory firm makes award finals in three categories
The best of last edition of Pet Trade Xtra
PetQuip Awards 2025 finalists revealed
Independent pet store saved from closure
IPN gets set to acquire its second French firm
High street crisis deepens as major retailers face closures
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Editorial: neil@pottingshedpress.co.uk

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Frozen treat sees 60% increase in sales during hot summer

Frozen dog treat Doggy Doggy Yum Yum has recorded a massive 60% increase in sales this summer due to the hot weather and new distribution deals.

 

There is cause for a double celebration as Doggy Doggy Yum Yum has made the finals of the Best New Treat category at the 2025 PetQuip Awards for their new improved original variety, Banana and Peanut Butter and launched this summer, their Apple and Blueberry variety.

 

The new variety Apple is made from coconut milk instead of dairy so it is kinder to dogs’ tummies, includes organic agave syrup rather than refined sugars and uses vegetable fibre as a stabiliser which avoids any ultra processed food emulsifiers or stabilisers being used in the product. Given as an occasional treat after a long walk in the countryside, the park or on the beach this tasty treat is perfect way to reward your dog. 5p from every tub sold of Doggy Doggy Yum Yum is also donated to the Dogs for Good charity.

 

Sam Hanbury, founder of the treat's manufacturer Baboo Gelato,said: “We are finding limitless demand during the summer not just from obvious pet retailers and specialist dog friendly places, but from ordinary cafés, pubs, restaurants, and tourist destinations.  It just seems that most savvy people involved in Food & Drink want some of the poochie pound and we can help with a classy product, well supported with point of sale which includes stickers, leaflets, posters and an A-frame sign which comes complete with space to put a dog bowl underneath it. We also provide branded freezers to those who want to stock the Baboo Gelato range of products.”

 

Doggy Doggy Yum Yum is distributed throughout the UK to pet shops through Pedigree Wholesale and to the grocery and hospitality trade through The Hunts Food Group.

 

Pet shops and specialist pet stockists should order Doggy Doggy Yum Yum through Pedigree Wholesale. Cafes, restaurants and pubs should order through Hunt’s Food Group

 

If you are interested in becoming a stockist then visit:  

Pedigree Wholesale Ltd | Supplying the most Popular Pet Brands

www.huntsfoodgroup.co.uk

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