Henry Wag, the pet accessories manufacturer, has recently rebranded to position itself in line with its vision of providing products which influence attitudes to pet care and provide a better more caring lifestyle for pets.

Humanisation of pets by devoted pet parents is creating a demand for products which will help to develop a full and interactive relationship and simplify the tasks associated with the close pet/owner relationship.

Pets are now treated with the same love and care as any other family member. They travel extensively with their parent and are considered a full part of the family.

By influencing attitudes to pet care, Henry Wag seeks to nurture and enhance the close partnership between pet and pet parent, remove the barriers to the development of this relationship and help to support and protect pets throughout their life.

Henry Wag offers a range of products designed to improve the health and wellbeing of pets and simplify pet ownership.

The new branding of the Henry Wag range is positioned to demonstrate how its products will enhance the lifestyle of pets and their owners as well as positively influence how parents care for their pets.

For example, the Henry Wag dog ramp offers senior dogs or those with mobility issues the freedom to climb in and out of the car with ease. The ramp benefits the owner, who no longer needs to lift their dog into the car, and  also helps the dog to maintain its independence whilst avoiding any pain and discomfort.

And if you can get your pet in and out of the car easily it means that pet parents can take their dogs to new places with different and exciting new smells and experiences which leads to a fulfilled and healthier lifestyle for both pet and owner.

Likewise, the new Henry Wag Microfibre Cleaning Glove and Towels, which are launched this month, allow owners to effectively remove water, mud and dirt from their dog’s coat and paws after a walk. This not only ensures that the owner’s car remains dry and clean even after wettest ramble but perhaps more importantly ensures that pets are not exposed to potentially harmful mud born bacteria which can adversely affect the health and wellbeing of dogs.

To enhance the new brand position, Henry Wag has a new logo designed to have personality and be friendly and fun with new brand colours which are sophisticated, assured and confident. All Henry Wag products will be repackaged with focus given to increasing customer awareness of the features and benefits of the products and presented in an aspirational lifestyle design.

Existing Henry Wag products are being manufactured in the new packaging and will be available to order from the end of June. Further details can be found at henrywag.com