FELIWAY runs TV advertising and digital campaign
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Ceva Animal Health has launched a two-month digital campaign to specifically target FELIWAY products, including FELIWAY Classic, FELIWAY Friends and FELISCRATCH by FELIWAY, at pet owners.
The digital campaign will include new banners and follows a highly successful new TV advertising campaign on all the C4 Channels, including Channel 4, E4, More4, Film4 and Home, to highlight the benefits of its leading veterinary behaviour product, FELIWAY Classic, amongst cat owners.
The 30-second advertisement, which was aimed at housewives with children up to 15 years of age, aired during peak time at the end of May during programmes such as The Supervet, Walks With My Dog, The Secret Life Of The Zoo and Vet On The Hill.
The advertisement featured the real-life story of Cassius Disco the cat and his owners, who had carried out a lot of work on the house and had recently had a baby causing Cassius to become tense and in turmoil.
It showed Cassius after using the FELIWAY Classic Diffuser in the household and his owners describing how he had become happier, more confident and less stressed around the baby. They were also able to have a relationship with Cassius and be friends with him again.
To view the advertisement, go to https://www.youtube.com/watch?v=WWUtXhl1PvM. For further information on FELIWAY, visit www.feliway.com.
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