In This Issue
Independent pet shop wins battle for survival
Entries open for PIF’s Innovation Award 2026
Pet brand drives sales through unique loyalty programme
Dog & Bond secures spot in Lakeland’s new pet section
Award-winning treat firm develops pet food app
British brands set sights on European growth
Symply Group brings five premium brands together at Interzoo to strengthen specialist retail
Fish4Dogs launches pet toothbrushing routine
Cattery facing closure launches fundraising appeal
Help customers support garden fledglings
LitPet stocked in Covent Garden pop-up store
The Paws Lab revolutionises pet care and hygiene market
Easter treats for dogs and cats from Waita
Get your own copy of Pet Trade Xtra
Evolution Aqua strengthens leadership team
Beaphar Soft Cat Flea Collars now available in twin packs
Pooch & Mutt launches limited-edition Spring Lamb & Spring Vegetable Treats
The best of last edition of Pet Trade Xtra
PATS expands with launch of new Awards event
Pets at Home launches own-brand dog food range
Sell-out success of Paddington dog accessories collection
PIF launches 2026 window display competition
First-ever walk for anxious dogs wearing yellow
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Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Independent pet shop wins battle for survival

An independent pet shop has won its battle for survival following mounting financial pressures…and it’s all down to the support of loyal customers.

Little Beasties in Ulverston, Cumbria, has just celebrated its 20th birthday.

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Entries open for PIF’s Innovation Award 2026

The Pet Industry Federation has officially launched its Innovation Award 2026, celebrating the ideas, products, services and technologies shaping the future of the pet sector...

The Muzzle Movement’s Size Mitzy, winner of the Pet Industry Federation Innovation Award 2025.

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Pet brand drives sales through unique loyalty programme
 

Pet food brand Edgard & Cooper has taken a different approach to loyalty that is delivering clear commercial impact while staying true to its brand positioning...

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Dog & Bond secures spot in Lakeland’s new pet section

British bake-at-home dog treat brand, Dog & Bond has officially launched in Lakeland as one of only three brands to land a place on the shelves of the retailer’s new dedicated pet section...

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Award-winning treat firm develops pet food app
 

Award-winning Life of Riley Bakery Ltd, the producer of natural and grain free dog treats and cakes, has developed a dedicated app to help detect allergies, intolerances and food sensitivities...

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British brands set sights on European growth

As the global pet industry prepares for Interzoo 2026 (12–15 May, Exhibition Centre Nuremberg), a strong line-up of British brands will be showcasing the innovation and premium positioning that continues to make UK pet products highly sought after across international markets...

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Symply Group brings five premium brands together at Interzoo to strengthen specialist retail

Symply Group will showcase five premium pet nutrition brands together for the first time at Interzoo 2026, presenting a unified strategy designed to help specialist pet retailers strengthen margins and differentiate from mass retail competition...

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Fish4Dogs launches pet toothbrushing routine

Leading dog food brand Fish4Dogs is campaigning for dog owners to reconsider their pet’s bedtime routine, after a survey of almost 2,000 dog owners revealed that the majority are neglecting a crucial step – brushing their teeth.

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Cattery facing closure launches fundraising appeal

A cat welfare centre affiliated to the RSPCA has launched a fundraising appeal in a bid to save it from closure...

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Help customers support garden fledglings
Honeyfields expert shares retail advice for bird feeding season

With the UK’s wild bird fledging season now underway, retailers have a timely opportunity to help customers support the next generation of garden birds...

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LitPet stocked in Covent Garden pop-up store

London-based LitPet, an exciting new development in pet supplements, is being stocked on the shelves of raye the store in the capital’s Covent Garden...

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The Paws Lab revolutionises pet care and hygiene market
 

The Paws Lab is setting the pet care market alight with an innovative range of products designed to support groomers, retailers and pet parents alike with simple, effective everyday hygiene solutions...

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Easter treats for dogs and cats from Waita

Waita Pets is offering dogs and cats a range of safer and healthier treats designed to meet the nutritional needs of the nation’s pets during the Easter holidays..

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