Nottingham-based Our Pets Life is set to ‘unlock its full potential’ after smashing its crowdfunding target of £125,010.

The company had raised £171,021 from 68 investors with still 18 days of its fundraising campaign to go.

Our Pets Life launched the crowdfunding on the Republic Europe website, which is said to be the world’s largest private investing platform.

Stating “we’re on a mission to revolutionise pet care in a £20bn market”, Our Pets Life listed as its business highlights:

• Generated £4m in sales since October 2018
• Annualised revenue of £1.3m + (September 2023-2024)
• 320,000+ direct customer orders
• Partnered with 22 B2B distributors in 23 countries

The company said: "We believe that this investment will help us unlock our company's full potential, reaching more consumers worldwide and driving increased shareholder value.”

Director Debbie White added: “I really believe this company has a lot of potential, and I’m confident we’re on the path to great success I’m thrilled to be a part of our exciting future.”

The crowdfunding page can be viewed by clicking here

Your can also read ‘Why are we crowdfunding?’ on Our Pets Life website by clicking here