A former Director at the UK’s leading pet care business, Pets at Home, is now using her vast experience to help other pet companies grow their business.

Claire Gavin, who spent 12 years in senior roles leading the strategic development of Private Brands and Innovation at Pets at Home, has set up her own consultancy business, Claire Gavin Innovations Ltd.

“I understand the deep emotions that underpin the relationship between pet owners and their pets,” said Claire. “I believe that my proven track record with Pets at Home makes me a valuable and insightful pet retail consultant and advisor.”

During her time at Pets at Home Claire gained extensive buying, sourcing, marketing, NPD and brand development experience.

“I can provide insight and innovation on strategic growth opportunities realised by unlocking customer centric category management and private brand creation,” added Claire.

“I have an energetic and visionary entrepreneurial style, an innate curiosity, an extensive global network and a true passion for pets, pet products, pet parents and all retail outlets.

“The aim of my new company is to support and advise global retailers, SMEs and start-up businesses to develop and deliver market leading products and services for sustained profitable success.

“I can offer strategic thinking to unlock business opportunities and incremental revenue streams. I will give a customer-centric and colleague-centric approach to private brand development, as well as bringing a new market-leading vision to global goods and value added services.”