In This Issue
New Product Awards winners revealed at AQUA
Pet store has licence to sell puppies revoked
First day at AQUA 2017 hailed a huge success
Lifetime Achievement Award for ex-OATA chief executive Keith Davenport
Collards launch gets tails wagging at PATS
Natures Menu appoints Heyhuman as first-ever strategic and creative agency
Pets at Home to hold ‘Dragons’ Den’ style innovation day
Peregrine Livefoods acquires WhitePython
Pooch & Mutt teams up with leading health food brand
Start-up firm set to launch range of cat climbing frames
PAWBO to debut at National Pet Show
Tetra makes a splash at the National Pet Show Birmingham
Get your own copy of Pet Trade Xtra
Investment company raises stake in Pets At Home
Plan to stamp out puppy farming
Shortlist announced for Pet Industry Federation Awards
Pero shortlisted for Exporter award
Pets Choice appoints Key Account Manager for Pet Speciality Sector
PDSA vets save dog that swallowed gravel
Mighty Mutts range set to reignite puppy sector
Eukanuba launches new visible benefits campaign
Independent Vetcare’s Graduate Academy intake grows for third year running
The best of last week's
Just for Pets back in business following acquisition by Pedigree Wholesale
Pets at Home shares drop after private equity firm sells £119m worth of stock
'New concept pet store' Bessie & Boo excluded from Just for Pets deal
Bestpets trade show branded a roaring success
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Start-up firm set to launch range of cat climbing frames



British start-up, Catipilla, is launching a new range of cat climbing frames at The National Pet Show at Birmingham’s NEC on November 4-5.

Following months of development and testing, Catipilla is excited to be bringing its innovative concepts to the burgeoning pet market.

 

Founded at the start of 2017, Catipilla’s idea is simple - to replicate a natural environment and create safe, stimulating spaces for cats to climb and roam freely. Their wall-mounted climbing frames are a new concept in a competitive market and will be showcased within the Cat Zone at The National Pet Show.

 

Catipilla’s product range is being manufactured in the UK and is focused on high quality. Each climbing frame is wall-mounted and made with contemporary materials including anodised aluminium, EPP and zinc-plated steel. The climbing frame is modular and can be installed inside or outside the home. Pre-orders have already been secured from the UK, Denmark, France and New Zealand.

 

23-year-old co-founder, Joseph Sutton, on launching Catipilla, “After months of development and testing, we’re excited to finally get our ideas in front of people and see their reaction. Our climbers have been built by cat people, for cat people and we can’t wait to see them in action.”

 

Having secured seed funding, the team at Catipilla has ambitions stretching far beyond The National Pet Show with multiple ideas for new products already in the pipeline. Catipilla’s stand (C122b) will be located in the centre of the Cat Zone at The National Pet Show. Catipilla is seeking the opportunity to work with trade partners in the near future.

 

For more information, visit www.catipilla.com.

 

For trade enquires contact joseph.sutton@catipilla.com
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