In This Issue
Dragons' Den firm takes pet food market by storm
Popular pet and garden supplies store faces the axe
Canine trackers solve biggest missing dog case to date
Pet food industry unites on animal welfare
PATS Telford set to be another ‘sell out’ event
Council fines for not microchipping a dog vary by 500% depending on where you live
Independent pet store celebrates National Pet Month
Webbox Natural launches first national TV ad campaign
Group55 wins Scale-Up Business of the Year Award
Bestpets sponsors British Dog Grooming Championship
Get your own copy of Pet Trade Xtra
Burns listed in Sunday Times Top 100 Private Companies
How to feed a senior dog – comprehensive expert paper
New Ruffwear gear for running with dogs
PIF launches new online education portal for pet professionals
Agria’s Anna Thomas named Young Marketer of the Year
Appeal for information after man spotted dumping hamster
CSJ foiled!
The best of the previous Pet Trade Xtra
From vet nurse to pet the driving force behind an exciting new business venture
Innovative dog toy hits UK market and is destined to be a bestseller
Record sales and multi-million pound deals for pet firm
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Independent pet store celebrates National Pet Month


Independent pet shop Not Just Pets in Frome is holding an Open Day on Saturday 28th April to mark National Pet Month. This will be a fun family day with fundraising for two local charities, South West GSD Rescue and Speringcourt Animal Rescue. Cats Protection will also be there with their fabulous stall of goodies for sale. 


Speringcourt Animal Rescue will be attending with various birds of prey and there will also be reptile handling, small animal handling and a "Creepy Corner" (a chance for customers to conquer their fear of bugs).


Pet photographer James Bartholomew is offering a pet photo shoot for just £5 on the day. James has experience of photographing all kinds of animals.


Donna from the Puppy Academy in Frome will be on hand with some of the local dogs she has been training to give a display and answer any questions.


There will also be a raffle and various guessing competitions and all the staff will be in fancy dress. This will be a fun-filled family day and Not Just Pets encourages the people of Frome to come along and join the fun, whether they own a pet or not.


In past years, the event at Frome has always been very well attended and lots of money has been raised for local charities. The day will also be an educational one: National Pet Month aims to promote responsible pet ownership and as this is also part of the Not Just Pets ethos, staff will be on hand to answer questions and allow customers to get up close and personal with many of the animals in the store. 


During National Pet Month, which runs from 1st April to 7th May, the Not Just Pets Bath store is also taking part, with a promotion of 20% off all Beco Pet products from 3rd April until their open day on Saturday 7th April. Beco Pet products are an eco friendly and ethical company.  Kelly from Beco Pets will be a special guest in the Bath store and will be offering nutritional advice as well as information about Beco Pet products. 


The open day in Bath will also be raising funds for local animal charities, Bath Bunny and Guinea Pig Rescue and Bath Cats and Dogs Home. Not Just Pets is collecting items for these two local Bath based animal charities and customers can also donate money that will go direct to the charities.




The Not Just Pets Animal Charity Food Bank will accept food, bedding, toys and treats for cats, dogs, rabbits and guinea pigs.  Bella and Bob from Bath Cats and Dogs will be collecting on the day and Michelle and her helpers from Bath Bunny Rescue will be on hand with some animals looking for their furever home. There will also be animal handling, a raffle, product samples and special offers.


National Pet Month (NPM) seeks to promote responsible pet ownership and raise valuable funds for animal charities across the UK by encouraging people to hold events just like Not Just Pets. The celebrations run from 1st April to 7th May 2018 and Not Just Pets will be promoting the National Pet Month Top Ten Tips for looking after pets. 


Michael Bellingham, chairman of NPM, said: “We’re delighted that Not Just Pets is holding such great events to celebrate our relationship with our pets. They give so much to us – in return we need to look after them responsibly to keep them healthy and happy – follow our Top Ten Tips! The event is also raising funds for Bath Cats and Dogs Home and Bath Bunny and Guinea pig Rescue. We hope everybody involved has a great time in the process.”


Others looking to get involved with National Pet Month or register an event of their own should visit


For further information about the Not Just Pets Frome Open Day, contact:

Not Just Pets, Frome

Irongates, 9 King Street

Frome BA11 1BH

Tel: 01373 462068


For further information on the Bath Not Just Pets Animal Charity Drive or Open Day contact:

Not Just Pets

10 St James Parade



Tel: 01225 461461

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