Following the successful launch of her first book “Ditch Your Puppy Fat” in 2017, Phule’s new research on molecular macrowooftrients reveals how pet food can help humans get in shape. Celebrity fitness coach Butch Pawfut has introduced his star clients to the ‘The Dog Food Diet’ and the book is already shaking up the fitness world.

“Butch has been my trainer for years and knows how extensive my research in the field has been. I’d started eating dog food when he noticed the difference in my work-out performance. He wanted to try it himself and couldn’t believe the results” Says Phule.

Pawfut finds the convenience of Pooch & Mutt wet food cartons to be the most beneficial to his jam-packed lifestyle; “The wet food cartons are so much more convenient than meal-prep. they’ve got all the nutrients I need, and the time saved preparing meals means more time in the gym and working with my clients!”

The Dog Food Diet is not the first example of a pet company causing a stir in human trends. Back in July 2018, Mane ‘N Tail horse shampoo became the go-to product of choice for Hollywood celebrities including Demi Moore. The book is already in the limelight, with reviews from celebrity fans including actress Nicole Pupman, who raved about the diet on social media last week; “I can’t get enough of Pooch & Mutt’s chews. They’re a perfect protein hit after the gym.”

The Dog Food Diet hit the shelves on April 1st in major retailers and a host of premium gyms.