Jollyes Pets has announced that Adam Dury has been formally appointed as chief executive officer after becoming CEO-designate in October 2025.

Adam initially joined Jollyes as chief operating officer in January 2025 after five years as chief commercial officer at Card Factory plc and a member of its group operating board.  Prior to Card Factory, Adam worked in commercial roles at Tesco and Marks and Spencer.

Jollyes also today confirmed the permanent appointment of Gary Temple as chief financial officer, following his 12-month interim assignment as CFO.

Adam’s new leadership team now comprises Gary Temple (chief financial officer), Sean McGinty(chief marketing officer), Claire Goldenberg (chief people officer), Anne Galloway (commercial director), and David Stokes who has recently joined as retail and supply chain director.

Adam’s formal appointment comes as Jollyes launches a five-year growth strategy that sets a clear direction for sustainable growth, including an ambition to bring Jollyes to significantly more customers as it strengthens its position in the UK pet market.

Now trading from 120 stores, last month Jollyes released the locations of over 160 towns and cities across Great Britain where it would like to open new stores over the next five years, should the right sites become available.

So far in 2026 it has brought its special combination of low prices and pet expertise to four new communities, opening stores in Blackpool, Ponders End, Hartlepool and Whitehaven.

This week Jollyes will begin its latest series of store launches, opening in Lincoln on 15 May, followed by Kidderminster on 29 May, Yeovil on 19 June and Derby on 10 July.

On Adam’s appointment, Jollyes’ chairman Andy Bond said: “Adam has run the business with clarity and purpose over the past six months, and I’d like to thank him for his commitment, energy and leadership.

“The board has been impressed with the progress made under his guidance, and we’re delighted that he’ll continue to lead the business into its next phase.”

Adam Dury said: “It’s a real privilege to be appointed to lead this amazing business as we embark on our next chapter of growth.

“We have a unique and exciting opportunity to bring Jollyes to more pet parents over the next five years, bringing our special combination of value, expertise and exciting pet ranges to more customers than ever.

“With customer expectations of pet care rising, Jollyes will introduce fresh pet food ranges, making nutrition more accessible through outstanding value.”

Earlier this year Jollyes began rolling out Simply Jollyes, the lowest-priced own-label pet range in the UK, covering essential pet food and accessories designed to help households manage the cost of pet ownership without any quality compromise.

Over the past three years Jollyes has almost doubled the number of stores it operates across the UK, becoming a clear challenger brand for the 62% of UK households that own one of the UK’s 36.5m pets.

It was named as one of The Sunday Times’ best big companies to work for in 2024, and in 2025 won the Retail Week Award for Head Office Heroes following its highly successful raw frozen food roll out.