He was ‘the little dog with a big heart’ who sadly passed away on April 6. To honour Max’s legacy, Ruffwear UK is donating 5% of all sales of the Campfire Orange Front Range Harness, Leash and Collar collection for the remainder of this year to Max’s charities.

Max the Miracle Dog, also known as Max Out in The Lake District sadly gained his Angel wings on Wednesday 6 April. With his owner Kerry Irving, Max was famed all over the world for his fundraising and awareness raising efforts and his work as a therapy dog. Orange is the colour Max always wore on his travels and it set him apart from his brothers Paddy and Harry who don their red and teal harnesses.

Andrew Gere, CEO of Accapi Group, the European distributor of Ruffwear commented: “Max was our most treasured Ruffwear ambassador, famed for wearing our Campfire Orange harness and accompanying Kerry on many fundraising and awareness raising missions for charities. He rubbed shoulders with royalty and was a canine champion for the hills and valleys of the Lake District National Park, where he and Kerry roamed every day. But he was so much more than that to us and the tens of thousands of fans across the UK and all over the world”

As Ruffwear founder Patrick Kruse added: “I believe each of us knows deep down what it is like to say goodbye to our beloved little four-legged companions who give so much and ask for so little. With love, compassion and gratitude for our four-legged companions and the humans who invite them into our lives. our heartfelt condolences to Kerry and his family, we are continents apart but connected through our experiences.”

HONOURARY PUP

For his efforts over the years, Max was awarded the PDSA (People’s Dispensary for Sick Animals) Order of Merit – the highest accolade a dog can get in the UK (recognised as the equivalent of a dog OBE), he had a statue unveiled in his honour in Hope Park by the lakeside in Keswick. Max also visited Buckingham Palace to meet Will and Kate the Duke and Duchess of Cambridge and most recently Max and his brothers were named the first honorary crew members of the Great North Air Ambulance for their fundraising efforts.

Ruffwear will donate 5% of all sales of the Orange Front Range® collection which is available at stockists across the UK. Visit your local Ruffwear stockist or order from www.ruffwear.co.uk

You can also hear more about Max’s story in the book, Max the Miracle Dog: The Heart-warming Tale of a Life-saving FriendshipFollow their adventures on Facebook & Instagram @maxoutinthelakedistrict_