Oh So Precious is showcasing its range of innovative keepsake ideas and gifts for pet owners at PATS Telford for the first time. 

The brand is produced by the Lovely Gift Group, which has announced the products are now available through Pedigree Wholesale.

Helen Davies, Managing Director of the Lovely Gift Group said: “Showcasing Oh So Precious at PATS Telford 23 was the easiest decision of the year so far. Having walked the aisles during PATS 2022, I couldn’t wait for the opportunity to have our own stand this year.

“I learned very quickly that PATS really is the heartbeat of the pet industry with both supplier, buyers or store owners relying on the event to drive their businesses forward, introduce or discover new products and best of all, to make fabulous contacts.” 

Oh So Precious launched its initial range of pet keepsakes earlier this year and will be unveiling new products at PATS. 

“We chose PATS as a focal point because visitors are looking to find something new and the show buzzes with excitement as brands, large and small, showcase their new ideas,” said Helen. “We have extended and enhanced the range, particular with keepsakes that make great gifts, so we are looking forward to showing them off for the first time. 

“Oh So Precious isn’t just a new range of products, it’s also going to be a new category for many retailers in that they are products for the owners of the pets and their pet owning friends.  The prospect of achieving supplementary revenue from existing customers with this emotively driven purchase is a huge opportunity for all pet care businesses.  Being able to explain that idea in person, and let them see, touch and experience the quality of each item, is the best way for them to really grasp the opportunity. 

“We have supported the launch to pet retailers with both trade and consumer marketing, featuring articles, competitions, adverts and e-shots but in such a congested digital market, I personally don’t think you can beat walking the floor of a trade fair to really notice new ways to improve your business.  

“PATS is fully booked with exhibitors this year and promises to be the biggest yet - that is until next year’s three day event which is exciting - so I’d definitely advise any retailer or pet care business to make the effort to attend. 

“We can’t wait to have our own stand at PATS Telford and hope it proves to be the launchpad we believe it to be for Oh So Precious into the market place and getting our products in the hands of passionate pet owners.”

Helen admitted she was thrilled with the Pedigree Wholesale agreement. “We have long admired the Pedigree reputation and sales reach across the UK market with some of the best known brands, so we are over the moon to now work with their team.”

Melanie Malin, Head of Buying at Pedigree Wholesale, said: “We are pleased to announce our new partnership with Oh So Precious. Their range of unique and innovative keepsakes fills a gap in the market within Specialist Pet, and we believe it offers our customers the opportunity to offer something different.”

You can find Oh So Precious on stand G46 at PATS Telford.