In This Issue
Computer giant Acer enters UK pet market
Pet store supports animal engagement initiative in schools
Dog treat bakery grows into thriving business
HOWND reaches final of Emerging Entrepreneur contest
Evolution Aqua launches PURE Aquarium Bomb
Health and wellness A-listers choose Pooch & Mutt
Collarways excited by the launch of Qwizl toy
Get your own copy of Pet Trade Xtra
Accused 'admitted' 1993 pet shop pensioner murder
Owners prefer their loyal pets over their partners
Naturo Pet Foods becomes official Crufts supporter in UK marketing drive
Pets Choice launches new Webbox cat treats
King British launches product guide
Company offers new dog owners a week off to look after pets
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Computer giant Acer enters UK pet market


Products that offer pet owners peace of mind, and increase their pets’ happiness and wellbeing, are without doubt bestsellers within the retail environment.

The growth of pets as family members has far outstripped expectation in recent years, leading to this ongoing trend within pet products – from organic foods to accessories that drive better quality of life building strong profitability for retailers. This year, retailers need to look no further for the ‘next big thing’: introducing the Pawbo - a revolutionary pet care innovation.

Created by the team behind world-leading Acer computers, the Pawbo packs a lot of technology into one sleek unit. Taking the concept of a web camera, the Pawbo offers so much more.

The interactive camera features two-way communication, live games for direct pet/owner interaction, a treat dispenser, video/ imagery storage via DropBox as well as social media link-up routes, and multi-user compatibility. 

All of this comes as a single robust product that is designed to withstand the inevitable wear and tear that unattended pets can create.

A spokesperson for Pawbo said: “No matter where we look, it has become clear that the role of a pet has changed greatly in recent years.

"Many cats and dogs are now viewed as a part of the family, and as such the annual expenditure on pet-related products – particularly those that focus on happiness and wellbeing – has risen significantly.

"We therefore felt that now was the perfect time to bring the Pawbo to the marketplace. Offering peace of mind, the product is set to revolutionise the lives of both pet owners and pets.”

Not only does the Pawbo offer an unrivalled opportunity for pet owners, but it is also set to help retailers drive profits in the year ahead.

Each unit comes complete in compact packaging, that includes everything consumers need to set the unit up at home. This specially designed packaging means more unit per shelf, and ultimately more money in the tills. 

Additionally, for e-commerce sites, the packaging is designed for easy and low cost shipment, keeping the profitable margin healthy.

The Pawbo team has also created some great video content that can be used to support sales in the retail environment whether in person or online. Demonstrating how the Pawbois used, the video is an eye catching and aspirational sales tool.

Add-on sales complete the Pawbo offering. A whole family of Pawbo interactive tools and accessories will shortly be made available, offering retailers a great opportunity for repeat sales and increased brand loyalty.

At a glance to Pawbo

  • Treat dispensing camera designed for small dogs and cats
  • 720P HD live video and 130° Wide-Angle Lens, supported by high-quality sound
  • Allows up to eight users to chat with your pet through Pawbo at one time, with all users able to operate the interactive functions simultaneously
  • Six built-in ringtones to attract your pet’s attention
  • Built-in games for interacting with your pet, with the capability of extending functions via wireless connection
  • Push-to-Talk function allows your pet to hear your voice at the touch of a button
  • Via the Pawbo Life app users are able to to control multiple Pawbo devices and operate multiple Pawbo accessories
  • The Pawbo Life app is also compatible with social media platforms, enabling users to instantly upload images of their pets
  • Supports video storage via Dropbox, allowing a maximum 15 minutes of video recording.

 To find out more about Pawbo please visit www.pawbo.com.

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