Experts in natural pet food, True Instinct, is revolutionising the dog food market with the launch of its new Freeze Dried range for dogs.

A first of its kind for the UK market, the innovative new products, which are made at True Instinct’s Norfolk factory, offer the ultimate option for pet owners who want to provide their pets with the highest quality, ready-to-serve food. Available in a range of varieties, all freeze- dried to lock in the goodness and intense taste, the range is not only extremely nutritional, but also minimally processed, and extremely convenient to store and serve.

Consisting of Meat Bites in 100 per cent freeze-dried Beef, Chicken, Lamb, Turkey options to provide the perfect sized meat treats with natural flavour and goodness. The range also includes Complete Dinners, combining 80 per cent premium quality Beef, Chicken, Lamb and Turkey, Turkey with Salmon with 20 per cent fruits, vegetables, vitamins and minerals to provide all the benefits of feeding the most natural raw diet with the convenience of traditional dry food. Finally, the Real Chunks varieties come in 100 per cent Chicken, Salmon, Beef, Beef Liver and Beef Tripe, all perfect as a meal component.

The innovative freeze-dried products offer high-quality, delicious and filling food made from only the finest, natural ingredients and contains no grain – something that pets are certain to adore.

The Freeze-Dried range will start at 99p for the Meat Bites, £2.99 for the Complete Dinners and £5.99 for the Real Meat Chunks. What’s more, to celebrate the upcoming launch of the new products, True Instinct is offering discounts across the range to retailers.

Craig Taylor, Managing Director of True Instinct, said: “Having completed in-depth research into the new products, and utilising our state-of-the-art technology here in Norfolk we’re delighted to have them available on the market. The new Freeze-Dried range provides pet owners with food that’s the pinnacle of natural dry feeding. Freeze drying locks in all the goodness of the quality ingredients by simply removing water content. It also delivers a deliciously intense flavour - which we know dogs love from the reactions we’ve seen already.”

True Instinct specialises in a complete and balanced range of natural pet food and treats. Its varied products offer nutritional, complete and balanced frozen raw, freeze dried, high-meat dry and high-meat wet fillets for both cats and dogs.

For more information about the True Instinct Freeze Dried range  visit www.trueinstinct.co.uk

Retailers wanting to find out more information about True Instinct and its range can email info@naturesmenu.co.uk phone 0800 0183770 or visit trade.naturesmenu.co.uk.

By registering for a trade account, retailers can gain access to hassle-free online ordering, great value freezer deals and point of sale, plus free training and the option to become a qualified True Instinct Advisor.