In This Issue
Award-winning pet retailer closes its four stores
PIF launches member consultation on proposed flea treatment changes
Britain’s dog breeds: perceptions vs reality
Pedigree Wholesale launches new All For Paws ranges
Jollyes launches new pet travel range
Dog expert reveals how to use food to stop springtime scavenging
Zooomy wins prestigious Branding Award
LitPet lays out its plans for Interzoo
The Innocent Hound adds to air-dried treat range
Get your own copy of Pet Trade Xtra
Millions more renters will be able to be pet owners
Nearly three-quarters of UK dog owners are missing essential care tasks, new study reveals
New law gives renters legal right to keep pets from May
Vet bills top £1,000 for common pet issues as costs revealed
The best of last edition of Pet Trade Xtra
Watchdog upholds complaint against pet website
Pedigree Wholesale strengthens distribution network
PATS 2026 launches elite Hosted Buyer Programme
Animal Focused Alliance shortlisted for national award
Image released of woman wanted in connection with Pets at Home theft
PAWD DRINKS becomes a Certified B Corporation
Burgess donates £24,000 worth of food to rescue centres
Pet Remedy launches 'Ask The Professional' service
Pancreatic Support product makes most of success
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Award-winning pet retailer closes its four stores

Award-winning retail chain Ark Pet Centres, which has been in operation for over 30 years, has closed all of its four stores in Devon, blaming rising costs for its demise...


 

Award-winning retail chain Ark Pet Centres, which has been in operation for over 30 years, has closed all of its four stores in Devon.

 

In a statement of its Facebook page, the company told its customers: “It is with huge regret and sadness that we announce that after 30 years of trading, we will be shutting our doors for good as of today– 23rd April. This affects all stores.

 

“Whilst we have all worked incredibly hard to weather the economic storm, we can no longer sustain the increasing pressure and huge rising costs, and with more increases on the horizon, we have had to make the heartbreaking decision to cease trading.”

 

Just four years ago Ark Pet Centres was crowned UK Retailer of the Year at the PetQuip Awards 2022.

 

The retailer added in its social media post: “We would like to thank our wonderful team who have worked hard to make The Ark what it was – and we truly wish them all the very best for the future.

 

“To our loyal customers – thank you, we appreciate you and we truly will miss serving you and your pets.

 

“We never set out to be a ‘pet shop’, we wanted to be a place where local people could get help and advice on pet care from people they trusted, and we’re proud to have done that for the last 30 years.

 

“We have loved every minute of this from day one, thank you for being part of our journey.”

 

The Ark Pet Centres stores were located in Plymouth, Paignton, Plymstock and Exeter.

 
PIF launches member consultation on proposed flea treatment changes

The Pet Industry Federation has launched a sector-wide member consultation this week to gather industry views on the potential future regulation of flea treatment products, containing fipronil and imidacloprid...


 

The Pet Industry Federation has launched a sector-wide member consultation this week to gather industry views on the potential future regulation of flea treatment products, containing fipronil and imidacloprid.

 

The issue has come about following the Veterinary Medicines Directorate (VMD) Call for Evidence, which is currently examining the environmental impact of certain parasiticide products and whether changes may be needed to how they are supplied and used.

 

PIF believes it is important that the practical realities faced by pet businesses and the wider impact on pet owners and animal welfare, are fully understood before any decisions are taken.

 

Potential changes could affect a range of businesses across the sector, including pet retailers, groomers and boarding establishments.

 

Questions remain over whether restrictions on access could shift sales away from specialist pet retailers, reduce convenience for owners seeking preventative treatment, or create knock-on effects for businesses dealing with untreated pets.

 

Nigel Baker, PIF CEO, said: “This is an important issue with implications for businesses, pet owners and animal welfare. It is essential that policymakers hear from those working directly with pets and pet owners every day. We want to understand members’ views, concerns and practical experiences so that we can represent the sector in a balanced and constructive way.”

 

PIF has launched separate surveys for its members including pet retailers, groomers and boarding establishments, with findings helping to shape its response and wider discussions with industry stakeholders.

 

Alongside gathering member evidence, PIF is also engaging with National Office of Animal Health as part of wider industry dialogue on the issue.

 

PIF believes owner education will be a key part of any long-term solution, helping ensure flea treatments are used responsibly while maintaining access to effective parasite control that supports pet welfare.

 

PIF members are encouraged to complete the relevant survey by Tuesday 5 May. The VMD Call for Evidence closes on 11 June. More information can be found here: https://consult.defra.gov.uk/vmd-policy-development-and-delivery-office/call-for-evidence-fipronil-imidacloprid/

Britain’s dog breeds: perceptions vs reality

Petplan's annual 2026 Dog Breed Report has just landed. This comprehensive report is packed with insights, exclusive internal data and survey findings from 4,000 UK respondents – including 2,000 current dog owners and 2,000 prospective owners...


 

As a leading pet insurer, Petplan has supported dog owners for decades and knows that bringing a dog home is both exciting and demanding.

 

With every breed suited to different lifestyles, routines and expectations, Petplan set out to explore how perceptions compare with real experience. The research combines a survey of 2,000 dog owners and 2,000 people thinking about getting a dog with Petplan customer insights.

 

Survey key findings at a glance:

  • German Shepherds were the breed most often cited as having joined Britain’s families in 2025.
  • Brits believe Chihuahuas are the most mischievous dog (9%), while German Shepherds are seen as the most loyal (15%).
  • Financial costs, including vet bills, are the biggest barrier to dog ownership (43%).
  • The Lake District is the most popular destination (31%) among dog owners planning a dog-friendly holiday this year.

But there were differences in perspective depending on age. One in 10 of those aged 61 and over said Labrador Retrievers were their favourite breed. This was closely followed by Cocker Spaniels (7%), compared with 1.5% of Gen Z (aged 18 to 28). In contrast, the youngest respondents were most keen on Golden Retrievers (10%) while Millennials (aged 29 to 44) were most likely to be fans of German Shepherds (10%).

 

Meanwhile, German Shepherds were the top choice in more than half the regions we polled – peaking at 11.5% in Greater London and Northern Ireland. But in Yorkshire and the Humber, the number one breed were Labrador Retrievers (10%) and in Wales, Border Collies (7%) were at the front of the pack.

 

Loyalty is a one-way treat

But why do some dog breeds capture our imagination, while others leave us scratching our tails?

 

There’s a long‑held belief that the bond between dogs and their owners works both ways, and the survey results revealed some interesting differences in preference. German Shepherds were the most popular breed among male respondents (11%), while women were more likely to say they didn’t have a particular favourite breed (10%) than to name one outright.

 

Britain’s barriers to dog ownership

While many people aspire to own a dog, our survey suggests there are clear factors that can deter would‑be owners from taking that step. Cost remains the single biggest concern, with more than four in ten respondents(43%) citing worries around ongoing expenses such as food, veterinary care, grooming and insurance.

 

Practical considerations also play a significant role. Around three in ten respondents said work or travel commitments (30%)and the time required for walking, training and general care (29%) were key barriers. Housing restrictions, including lack of space or landlord rules, were also cited by more than a quarter (26%).

 

Other concerns included cleanliness and potential damage in the home (22%), the long‑term responsibility of dog ownership(20%), and how a new dog might fit alongside existing pets (14%). A lack of confidence or knowledge about dog care and breed‑specific needs was also mentioned by 14% of respondents, while allergies affected just under one in ten (9%).

 

The survey also found that concerns varied depending on the breed people hoped to own. Those most worried about financial commitments were more likely to name Labrador Retrievers as their ideal dog (11%), while respondents citing work or travel barriers most often aspired to own a Golden Retriever (12%).

 

Meanwhile, those with a busy travel and work schedule longed to own a Golden Retriever (12%).

 

Why would aspiring dog owners like to own their favourite dog breed?

There are a variety of reasons behind favourite dog breeds, but which breed is most associated to each one?

 

Aspiring dog owners who favoured a Golden Retriever attributed its temperament and personality as a key reason for wanting this breed (12%). The Golden Retriever was also highly valued for its appearance (9%).

 

While the Labrador Retriever was a favourite breed due to positive exposure respondents had experienced (12%), alongside its reputation(14%), and its ease of training and care (13%).

 

2025’s most popular puppy names

Petplan data reveals the most popular puppy names for 2025, with Teddy leading the way for male puppies and Bella emerging as the top choice for females.

 

Overall, Teddy has been the number one name for puppies for two years running, taking the lead from Luna, which ranked first place from 2021 to 2023.

 

However, a deeper dive revealed that naming traditions also vary significantly by breed. In 2025, human names were a clear favourite for puppies. Daisy was the most registered name for Bichon Frises and Cavapoos, Bonnie for Border Collies, and Archie for Miniature Schnauzers.

 

Looking ahead

Despite the challenges associated with pet ownership, the survey found strong optimism among dog owners.

 

Of the 2,000 dog owners surveyed, 44% shared that keeping their dog healthy and active was at the forefront of their priorities. A further 40% cited the cost of vet bills and pet insurance as a worry, while there was less concern for finding reliable pet care (14%)– showing that Britain’s dog owners have a strong support system.

 

Of all activities, dog owners were most looking forward to exploring new walks or parks (49%) with their dog this year. Followed closely behind by having more cuddles and quality time with their furry friends (48%).

 

Among dog owners thinking about taking a dog-friendly holiday this year, the Lake District (31%) was the most popular location mentioned, followed by Cornwall (27%) and the Peak District (25%).

 

Every dog breed has its own value

Despite differences in needs, traits and challenges across breeds, the findings show that dogs play a positive and important role in owners’ lives. While preferences may vary, consistent care, attention and a supportive home environment remain fundamental to dog wellbeing across all breeds.

 

The research shows that Britain’s dog owners are clear-eyed about the responsibilities involved, yet remain overwhelmingly positive about the benefits of ownership, reinforcing the enduring bond between people and their dogs, regardless of breed.

 

Commenting on the findings, Petplan veterinary expert Dr Brian Faulkner said: “Getting a dog is never a decision to be taken lightly, but as our survey reveals, Brits of all generations are conscious about making the right decisions about life with a dog.

 

“By understanding the characteristics and needs of different dog breeds, pet owners can improve their knowledge, tailor their training habits, and give their animal companions the rewarding life they deserve.”

 

Pedigree Wholesale launches new All For Paws ranges

Pedigree Wholesale has launched four exciting new toy ranges from its exclusive brand, All For Paws, further strengthening its pet toy portfolio. 


 

Pedigree Wholesale has launched four exciting new toy ranges from its exclusive brand, All For Paws, further strengthening its pet toy portfolio. 

 

The expansion includes two exciting dog ranges and two engaging cat ranges, designed to capture consumer interest and encourage repeat purchases.

 

The new collections: Titan Gnaw, Catoon, Vintage Cat, and Zootex each feature a distinct theme, combining creative design with functionality to meet the evolving needs of modern pet owners and their pets.

 

The Titan Gnaw range focuses on durability and strength, offering robust toys tailored for dogs that love to chew. Built with long-lasting materials, this collection is ideal for pet owners seeking reliable, heavy-duty play solutions.

 

Bringing a playful and imaginative twist, the Catoon range introduces character-driven designs that stand out on shelves and appeal to a broad customer base. These toys blend fun aesthetics with interactive features to keep dogs engaged.

 

The Vintage Cat range delivers a stylish, retro-inspired collection of toys that combine classic design with modern play value. This range is crafted to appeal to design-conscious pet owners while stimulating natural hunting instincts in cats.

 

Completing the launch, the Zootex range offers a vibrant and diverse selection of dog toys inspired by animals and nature. With eye-catching designs and varied textures, this range encourages active play and exploration.

Each range includes multiple toys, providing retailers with strong merchandising opportunities and encouraging consumers to “collect them all.” This approach supports repeat purchasing behaviour and helps drive incremental sales in-store and online.

With these new additions, Pedigree Wholesale continues to demonstrate its commitment to delivering exclusive, trend-led products that support retailers in growing their pet categories.

All four ranges can be ordered online at petproducts.co.uk or through the Pedigree Wholesale mobile app. Customers can contact their Pedigree Wholesale Representatives for more information and pricing.

Jollyes launches new pet travel range

Jollyes has launched a new range of affordable pet travel accessories designed to keep pets safe and comfortable which comply with safety legislation...


 

Jollyes Pets is advising pet owners to spring into action and get to know the rules of driving safely with a pet in the car. 

 

With more people expected to choose a staycation in 2026 due to rising travel costs, Jollyes is urging owners to prioritise pet safety during upcoming bank holidays and over the summer.

 

Under Rule 57 of the Highway Code, drivers must ensure pets are suitably restrained to prevent distraction or injury. Failure to comply can result in significant fines.

 

But 40 per cent of UK pet owners are unaware of the rules around pet car travel – potentially risking fines of up to £5,000.

 

With 35 per cent of Brits planning a staycation this year to keep costs down, more dogs than ever are expected to hit the road – making it crucial owners understand how to travel safely and legally with pets.

 

To help address the risks, Jollyes has launched a new range of affordable pet travel accessories designed to keep pets safe and comfortable which comply with safety legislation.

 

The range includes a Rufus & Rosie seatbelt restraint which could help drivers avoid costly penalties for not keeping pets secure. Between 21 April and 26 May Jollyes is offering customers the chance to purchase the seatbelt restraint for just £2.50, normally £5.00 - an essential accessory to ensure your pet is securely fastened using a harness rather than a collar.

 

What’s more additional products are available to keep pets safe including travel carriers, dog crates and harnesses.

 

For the first time, Jollyes has also launched a pet travel range from the trusted road experts at the RAC.

 

Products include a window vent guard, advanced seat belt cover, advanced universal dog guard and mesh guard, as well as an in-car harness seatbelt with connector strap.

 

Be Prepared

 

It’s not just about having the right travel accessories - Jollyes is encouraging pet owners to stay alert to potential risks when travelling with their pets.

 

Being aware and prepared can make all the difference in keeping dogs safe and comfortable on the road.

 

Heatstroke remains one of the most serious, yet preventable, dangers, with temperatures inside a parked car becoming lethal in as little as 10–15 minute, even if windows are slightly open.

 

Owners should also be mindful of escape risks during journeys, particularly at filling stations, EV charging stops, motorway rest breaks or after accidents, where dogs may panic and run off.

 

In addition, around one-in-five dogs - especially younger ones can experience motion sickness, leading to symptoms such as vomiting, drooling and anxiety.

 

Taking simple steps to prepare ahead of time can help ensure a safer, more comfortable journey.

 

Phil Turner-Naylor at Jollyes said: "Too many drivers are unknowingly putting themselves and their pets at risk. 

 

“That’s why we want to do our bit to keep the UK’s roads - and dogs - safe this summer by providing customers with the know-how they need to keep themselves and their pets safe.

 

“Safety doesn’t have to come at a cost – we’ve got the right items at the right price for all travel and staycation needs that will keep family pets safe”.

 

In addition to car travel products, Jollyes has collapsible water bottles, water sprinklers, paddling pools and paw washers, designed for use on road trips, beach days and camping holidays.

 

Jollyes has also created a guide on how to stay safe on the road.

 

 
Dog expert reveals how to use food to stop springtime scavenging

Ryan Whitman, Nutritional Lead at Fish4Dogs, has advised dog owners on how they can use food and treats to deter their dogs’ from scavenging and eating anything they shouldn’t while out on walks...


Ryan Whitman, Nutritional Lead at Fish4Dogs, has advised dog owners on how they can use food and treats to deter their dogs’ from scavenging and eating anything they shouldn’t while out on walks.

 

Spring has finally sprung, with the UK enjoying a bounty of spectacular spring blooms after an ‘ideal’ mix of hot and cold weather patterns caused a burst of new plant life across the nation.

 

But for pooches prone to scavenging, springtime blooms bring heightened risks. According to the Royal Kennel Club, poisonous spring flowers to watch out for include bluebells, daffodils, tulips and

crocuses.

 

And if having to be on high alert for these isn’t already enough, dog owners are now being warned to beware of poisoned meat after it was found in two West London parks.

 

Why do dogs scavenge?

Scavenging is a natural behaviour in dogs, driven by instinct, boredom, stress, anxiety or over-arousal. It can also occur more frequently among certain breeds. 

 

For example, hound dogs (e.g. Beagles, Bloodhounds, Basset Hounds, Greyhounds), and gun dogs (e.g. Labradors, Retrievers, Spaniels) have keen hunting instincts, lots of energy and are highly motivated by food.

 

For puppies, curiosity for new smells and teething can often result in them chewing on non-food items.

 

For many dogs, it also comes down to taste. Often, dogs will favour younger shoots of grass, likely due to their softer texture and sweeter flavour. This makes spring a prime time for mid-walk snacking.

 

No matter the reason, breaking the habit early is crucial for your dog’s safety, particularly during the spring season.

 

Here’s how to use your dog’s food to stop springtime scavenging before, during and after walks:

 

Introduce a pre-walk meal

For some dogs, scavenging comes out of genuine hunger, so feeding your dog before a walk could deter them from actively seeking out food. 

 

But take care to avoid doing this too close to dinnertime, as it can trigger digestive issues. Giving them a meal one to two hours before walks should give them enough time to digest their food and reduce scavenging. 

 

However, if this still doesn’t curb your dog’s need to scavenge, it might be time to re-evaluate what they’re eating and if it’s satiating their hunger.

 

Some grain-based dog foods can cause sudden spikes in glucose, which may be contributing to sensitive stomachs and your dog not feeling satiated. Instead, opt for foods containing easy-to-digest carbohydrates like potato and pea starch for balanced energy release, while a higher protein content will keep your pup feeling fuller for longer.

 

Another issue may be that they’re not eating enough. If you’re unsure, feeding guides are available online with useful information on the amount of food your pup needs based on their dog’s size and weight.

 

Meanwhile, not switching up what they are eating can cause boredom, making the urge to scavenge even greater. So, ensure your dog has a wide variety of different flavours and protein sources in their diet.

 

Use treats as a reward for good behaviour

Training your pup to ‘leave it’ when you tell them to will ensure that you have control over what goes in their mouths before it’s too late.

 

But words may not be enough to stop them from chowing down on what’s enticing them, so the trick is to reward them with a treat for ignoring it to reinforce good behaviour.

 

For best results, use enticing high-value treats to make ignoring what’s in front of them more appetising.

 

Reinforce ‘leave-it’ training with food-dispensing toys

From sniffing it out to finding and tasting, scavenging can be mentally rewarding and enjoyable for your dog. It releases dopamine and feel-good endorphins, leaving them feeling happy, satisfied and more likely to do it again.

 

To reduce the risk of your dog seeking out unidentifiable food during walks, introduce enrichment food-dispensing toys like Kongs filled with wet dog food, post-walk.

 

This will enhance mental stimulation, allowing your dog to work for their food and mimic the foraging-like behaviour which they enjoy so much.

 

For added training, try using the ‘leave it’ command while your dog is enticed by their treat-filled Kong. Successful ‘leave its’ while dogs are stimulated at home will reinforce the command for when it’s time to go outside.

Zooomy wins prestigious Branding Award

Zooomy, a ground-breaking new health supplement for dogs and cats, has won the inaugural Branding Award at the Veterinary Marketing Association Awards, sharing the honour with its design agency BrandTall Communications...


 

Zooomy, a ground-breaking new health supplement for dogs and cats, has won the inaugural Branding Award at the Veterinary Marketing Association Awards, sharing the honour with its design agency BrandTall Communications.

 

The Veterinary Marketing Association is the representative body for UK professionals working in all areas of the animal health industry and the veterinary profession, who have an interest in the promotion of products, services or health and welfare information.

 

The VMA Annual Awards is the premier event of the veterinary and animal health marketing industry, and this year was held at the Royal Lancaster London Hotel and hosted by TV’s RuPaul's Drag Race UK drag artist, comedian singer and recent Strictly Come Dancing, contestant, Le Voix.

 

Zooomy has developed one of the fastest-growing joint support products in the UK, offering an evidence-based long-chain Hyaluronic Acid (HA) supplement that delivers rapid improvements for pets living with stiffness or mobility issues.

 

Unlike supplements that rely on glucosamine, chondroitin or short-chain HA, Zooomy uses long-chain Hyaluronic Acid, the only form proven to be absorbed by dogs. The liquid is tasteless, free from fat, sugars and protein, and suitable for dogs with allergies or dietary sensitivities.

 

Initially launched as CaniFlow the product was well received by dog owners. Many felt that it gave their dog the support that other products had not or they were able to give a liquid where a tablet or chew had not been as easy to administer. After deliberations and confusion over the name, the product was given a re-brand and relaunched in 2025 as Zooomy.

 

Zooomy co-founder Humphrey Grimmett along with his wife Joanna, who are both qualified vets, said: “As a tiny startup, it was a big risk to rebrand from CaniFlow to Zooomy only a year after launch but even with strong growth we felt it was the right thing to do for the future and now we have a stellar new identity, a product that works with many 5* reviews from customers and massive sales.

 

“We're absolutely delighted with the recognition and vindication. Thank you to everyone involved, especially our branding agency BrandTall Communications, and the Veterinary Marketing Association.”

 

To find out more about Zooomy visit www.zooomy.com

 
LitPet lays out its plans for Interzoo

As the global pet industry converges on Nuremberg for Interzoo 2026, one name is redefining the landscape of 'Bio-Wellness' by bridging two seemingly distant worlds. LitPet, the UK’s first Traditional Chinese Medicine-inspired pet supplement brand, arrives at the exhibition not just with a product line, but with a philosophy that elevates pet care into an art form...


 

As the global pet industry converges on Nuremberg for Interzoo 2026, one name is redefining the landscape of 'Bio-Wellness' by bridging two seemingly distant worlds. LitPet, the UK’s first Traditional Chinese Medicine-inspired pet supplement brand, arrives at the exhibition not just with a product line, but with a philosophy that elevates pet care into an art form.

 

An Academic Sanctuary: The Hall of Hundred Herbs

For Interzoo 2026, LitPet presents its most ambitious theme yet: 'The Hall of Hundred Herbs'. In ancient Eastern texts, the "Hundred Herbs" symbolises nature’s healing wisdom and the delicate balance of life. In the European humanistic tradition, a 'Hall' represents a sanctuary of scholarship, art, and thought.

 

Together, they create an imagined space where the fragrance of nature meets the precision of the laboratory. This is a living dialogue between the Eastern art of herbal healing and Western academic precision—an academic sanctuary where every light, stone, and leaf embodies 'rational beauty'. It is the order of nature, refined by the restraint of art and the rigor of science.

 

The UK’s First TCM-Inspired Pioneer

While many in the industry are only now beginning to explore 'natural' alternatives, LitPet has spent years perfecting a synthesis of ancient wisdom and modern biomedical research. Their 'Two Labs' model, operating between London and Hong Kong, utilises the expertise of researchers from leading institutions like Oxford and Cambridge.

 

This fusion has already captured the attention of both the industry and the cultural zeitgeist. Last year, LitPet was honoured at the PetQuip Awards, taking home the Gold Award for New Promising Business Starter, while their flagship Pawsitive Powder secured the Silver Award for Product of the Year. Beyond the pet sector, their aesthetic and efficacy have resonated with the fashion and lifestyle world, featuring in British Vogue for three consecutive issues (January to March) this year.

 

Innovating for the Professional Market

For the distributors, groomers, and independent pet shop owners who form the backbone of the UK industry, LitPet is launching a series of innovations designed to meet the growing demand for 'Intentional Care'.

 

The Food Therapy Meal Pouch Series is a new meal pouch series for cats and dogs, grounded in the philosophy of Food Therapy. These formulas—focusing on Skin & Coat, Joint Mobility, and Gut Health—go beyond basic nutrition. In a commitment to 'humanistic commercial ideals', all meat and vegetables are sourced from small-scale UK farms. This not only ensures peak freshness but supports 'good business' by investing in local agricultural communities.

 

Joint & Mobility 90g Powder. To complement their restorative meals, they are introducing a targeted Joint & Mobility Powder (90g). This high-performance supplement combines the anti-inflammatory power of Turmeric with Patent Collagen, offering a biopharmaceutical-grade solution for agility that is as effective for the senior dog as it is for the active puppy.

 

A Future of Common Well-being

 LitPet believes that a healthy pet cannot exist on a sick planet. Their 100% recyclable, FSC-certified packaging and their 'serve pets first' ethos reflects a commitment to the 'Common Well-being' of pets, people, and the environment.

 

LitPet invites the professionals of the UK pet industry to step into The Hall of Hundred Herbs at Interzoo 2026. Explore how the wisdom of the past and the technology of the future are composing a new art of wellness.

 

“Let us move the industry from the "surface-level trap" of symptom management toward a future of proactive, holistic health,” says LitPet founder Stephen Hu.

 

Visit LitPet at Interzoo 2026 Experience the intersection of Science, Art, and Nature. Location: Hall 3A-514

www.litpet.co

sales@litpet.org

The Innocent Hound adds to air-dried treat range

The Innocent Hound has added three of its bestselling recipes – Strawberry Crush Hearts, Game Picnic Bars, and Wild Game Sausages – to its 600g air-dried treat range...


 

The Innocent Hound has added three of its bestselling recipes – Strawberry Crush Hearts, Game Picnic Bars, and Wild Game Sausages – to its 600g air-dried treat range.

 

With these additions, the full collection is now available across both small (70g) and large (600g) formats, giving greater consistency across the range and more flexibility for retailers and customers.

 

The large (600g) packs contain 8.5 times the amount of the small (70g) packs, offering greater value for customers and giving retailers the opportunity to stock both small and larger formats of their bestselling lines.

 

Alongside this, The Innocent Hound’s full air-dried treat range is now available in resealable pouch packaging. The small (70g) range was already in pouches, with the large (600g) range now transitioned from tubs, bringing the full collection into a consistent format.

 

The new 600g pouches are tougher, sleeker and use over 70% less plastic per pack, while still containing the same gently air-dried recipes made with high-quality British ingredients.

 

One of the recipes was the brand’s top selling treat last year, making its inclusion in the large format a natural next step alongside the rest of the range.

 

Chloe Heaton, Founder and MD at The Innocent Hound, says: “It felt like the right time to bring these three recipes into the large treats range, particularly as they’ve moved from seasonal limited edition treats into the core range and have become firm favourites with our customers.

 

"It also means we can offer the full collection across both sizes, which gives retailers more flexibility and makes it easier for them to stock both small and large sizes of their bestselling lines.

 

"With the additions to the large treat range, it made sense to move everything into a consistent pouch format across both sizes, while keeping the product exactly as it should be.”

 
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Millions more renters will be able to be pet owners

Mars,  the pet care company behind brands including PEDIGREE and WHISKAS, together with long-term charity partner Battersea Dogs & Cats Home, are celebrating the news that the Renters’ Rights Act comes into effect tomorrow (Friday).


 

Mars, the pet care company behind brands including PEDIGREE and WHISKAS, together with long-term charity partner Battersea Dogs & Cats Home, are celebrating the news that the Renters’ Rights Act comes into effect tomorrow (Friday).

 

The landmark legislation gives renters in England the freedom to request pets in their homes which landlords cannot unreasonably refuse, providing the welcome opportunity for more people to own a pet.

 

This is a pivotal milestone for animal loving renters, with research commissioned by Mars revealing that almost a third (31%3) say housing rules have previously stopped them owning a pet and for those that do own a pet, the landscape has been extremely difficult to navigate. Almost half (48%3) of pet owners in rental properties had to move in order to get or keep their pet due to rental housing restrictions, with a fifth (20%3) having to offer their landlord more financial compensation to keep their pet. 

 

By removing barriers for renters to own pets, the new law signifies a major shift in access to pet ownership.  Up until now, just 7%4of rental properties were advertised as ‘pet friendly’, but the new law means that more than 4 million2 homes across England could now be open to pets. Mars’ State of Pet Homelessness Index estimates that 1.1 million dogs and cats are homeless in the UK, representing 5% of the companion animal population and so this new legislation creates a significant opportunity to help create new homes for those animals currently in rescue or without a home. 

 

While there are many pets in need of a loving home, it’s not just our furry friends that benefit. Mars and Battersea have long championed how pets can enhance people’s lives and believe the Act will make a tangible difference to the renting experience, with 83%6 of all pet owners in the UK saying that their pets have a positive impact on wellbeing. In addition, a third (33%3) say a pet does or would add structure and purpose to their lives, 30%3 say pets encourage them to do exercise and 82%7 of pet owning tenants say having a pet helps them feel more at home in their rented property.

 

However, more than a third (35%3) of renters say they don’t know anything about their new rights to request a pet under the Act. To help with this, Mars and Battersea Dogs & Cats Home are on a mission to raise awareness for what the new legislation means for tenants who are current or potential pet owners. 

 

To support renters and landlords as new rules are introduced for renting with pets, Mars and Battersea have released the ‘Renting with Pets Guide’, offering clear and practical guidance. From helping tenants to create a “pet profile” to share with their landlord, to highlighting the best way to request a pet in their property, the guide aims to help both tenants and landlords navigate the new legislation, creating a more flexible, mutually beneficial rental experience. The new changes brought forward in the Renters’ Rights Act mark another pivotal moment in Mars’ BETTER CITIES FOR PETS™ programme, designed to help more cities become pet-friendly through more green spaces, and more places to live, work and play with pets.

 

Nick Foster, General Manager North Europe, Mars Pet Nutrition, said: “Pets really do make a house a home and we’re incredibly proud to work with our long-term partners at Battersea to help bring about this important change in the law. The Government’s decision to remove unnecessary barriers to pet ownership for renters recognises just how much it means to people and families across the country – and we’re so pleased that this opens the door to more people than ever being able to experience the happiness and wellbeing benefits that come from being a pet parent.”

 

Peter Laurie, CEO of Battersea Dogs & Cats Home, said: “For too long, the inability to rent with pets has been a heartbreaking barrier for so many responsible owners and the second most common reason pets are handed over to us at Battersea. This change in the law is a hugely positive step forward, recognising that pets are not a ‘nice to have’, but an integral part of people’s lives and wellbeing. We’re incredibly proud to be working alongside Mars on this issue, and hopeful that the Renters’ Rights Act will help more pets find - and stay in - loving homes, without families having to make impossible choices.”

 

 

To find out more, take a look at the ‘Renting with Pets Guide’ on the Mars website here

 
Nearly three-quarters of UK dog owners are missing essential care tasks, new study reveals

New research reveals almost three-quarters (72%) of pet owners admit to forgetting certain dog care activities, with a third (38%) having paid for professional help, and would do again...


 

New research reveals almost three-quarters (72%) of pet owners admit to forgetting certain dog care activities, with a third (38%) having paid for professional help, and would do again.  

 

Pet ownership comes with its challenges, with nail trimming (40%), teeth cleaning (38%), and training (37%) all described as being harder than expected by the 2005 pet owners surveyed. 

 

But when it comes to overlooked tasks, administering various medications was cited as one of the top, with worming tablets (14%) and flea and tick treatments (15%) often forgotten. 

 

It is recommended that dogs should be treated for fleas and ticks every 4 weeks depending on their lifestyle; however, the latest poll from FRONTLINE® shows that the average owner treats their pet for fleas and ticks just 4 times a year. 

 

However, 13% of pet owners said they are trying natural remedies instead, with 15% experimenting with different treatment plans. 

 

While most owners (30%) say they buy the same brand each time they shop, a quarter (25%) subscribe to year-round flea and tick treatment programmes, and a fifth (20%) purchase single packs as and when needed. 

 

Although where they walk their dog (23%), and their dog’s lifestyle (22%) were among the main deciding factors in how often owners treat their dogs for fleas or ticks, the majority (25%) cited ease of treatment as top of their list. 

 

FRONTPRO® Chewable Tablets are the latest innovation from leading pet care brand FRONTLINE® – the UK’s No.1 flea and tick treatment1. Developed to provide easy-to-give protection for dogs, this tasty, chewable tablet format offers a simple, effective way to ensure flea and tick protection is never forgotten. 

 

Abi Butler, Head of Marketing, Boehringer Ingelheim UK & Ireland, says: “Boehringer Ingelheim has been dedicated to advancing health for both people and pets for more than 140 years. We’ve always understood that prevention is the foundation of good medicine, but we know this depends on owners’ ability to access trusted products and veterinary advice. 

  

Our continued work aims to support veterinary professionals with the science, solutions, and resources required to help teams tailor their recommendations for each pet and empower owners to care for them with confidence.”  

New law gives renters legal right to keep pets from May

Pet insurer ManyPets is urging dog owners in rented accommodation to prepare documentation ahead of the Renters' Rights Act coming into force...


Private renters in England will have a legal right to formally request permission to keep a pet in their home from 1 May, under changes introduced by the Renters' Rights Act.

 

The legislation means landlords can no longer rely on blanket "no pets" clauses to reject requests outright, and must provide a legitimate reason for any refusal within 28 days. Acceptable grounds for refusal include a property being unsuitable for the size or type of animal, a co-tenant having a severe allergy, or the breed being prohibited by law.

 

Hidden pet fees are also prohibited under the new rules. Landlords will be unable to charge a separate pet deposit on top of the standard five-week deposit, and cannot raise rent mid-tenancy on the basis that a tenant owns an animal.

 

The change is expected to affect a significant proportion of the country's 11 million private renters, more than half of UK adults own a pet, but many have historically been unable to find tenancies that permit them.

 

Pet insurer ManyPets is encouraging dog owners in rented accommodation to prepare supporting documentation before making a formal request to their landlord. The company has developed a free Pet CV builder to assist owners in collating relevant information, including breed, age, temperament, training history and veterinary references, which can be submitted alongside a formal written request.

\

ManyPets CEO Luisa Barile, said: "For millions of renters, pet ownership has simply not been an option. Not because of a lack of love, space, or responsibility, but because of a blanket no in a tenancy agreement. That changes on 1 May, and it is a genuinely meaningful shift. At ManyPets, we want to make sure that excitement and preparation go hand in hand. Choosing the right animal, the right breed, the right temperament for your home and your routine is not a small decision and getting it right from the start is what sets a pet parent and their pet up for a brilliant life together.  

 

For anyone looking to use these new rights, our practical advice is to be proactive. A pet CV is one of the most effective tools a pet parent can have. It is a concise summary of your pet covering their breed, age, temperament, training history and vet references, and its purpose is straightforward: to give landlords confidence that you and your pet will be responsible, dependable tenants. We have built a free Pet CV tool to make this as simple as possible. The more clearly you can demonstrate what kind of pet parent you are, the stronger your position.” 

 

However, the legislation does not override headlease arrangements. Where a freeholder or management company has imposed a blanket prohibition on pets within a block, tenants may remain unable to keep animals despite the new statutory right.

 

Renters whose requests are refused and who believe that refusal to be unreasonable may challenge the decision through the County Court. A Private Rented Sector Ombudsman is also due to be established by 2028 to handle disputes of this nature.

 

As the Renters’ Rights Act comes into force this Friday, new consumer research from Rightmove, the UK’s largest property platform, highlights the role that future changes to renting with pets could play in improving renters’ choice and flexibility in the market.

 

Rightmove’s property expert, Colleen Babcock, says: “Our recent survey of current and past renters revealed that 57% had missed out on a rental property they wanted in the past, due to being unable to move their pet in. So, it’s clear that changes to rules around renting with pets are likely to bring more choice and flexibility for many renters, especially those who’ve previously found it difficult to secure a home that welcomes their pet. “At the same time, it’s important to recognise landlords’ concerns around property condition and the costs that might come with that, which is why open communication and transparency on both sides will be key to making these changes work well in practice.”

 

ManyPets has built a free Pet CV builder to help renters pull together everything a landlord needs to see, from breed and training details to vet references, in one place - https://manypets.com/uk/pet-cv-builder/ 

 

 
Vet bills top £1,000 for common pet issues as costs revealed

Lumps, lameness in dogs and dental disease in pets are among the most common issues affecting the nation’s furry friends, according to new data revealing the top 10 pet insurance claims...


 

Lumps, lameness in dogs and dental disease in pets are among the most common issues affecting the nation’s furry friends, according to new data revealing the top 10 pet insurance claims.

 

Figures from Tesco Insurance over the past 12 months show differences between the problems facing cats and dogs. For dogs, lumps, lameness and dental disease top the claims list, while for cats it’s dental disease, hyperthyroidism and vomiting, a common issue with many underlying causes.

 

Treatment costs can also quickly add up, with some of the most common claims running into hundreds and in some cases more than £1,000 per visit. At a time when the cost of living remains front of mind for many households, unexpected vet bills can place significant financial strain on pet owners, particularly for those without insurance.

 

The figures also come as the Competition and Markets Authority (CMA) moves to cap prescription vet fees at £21, to make veterinary costs more transparent for pet owners.

 

Looking at the most affected breeds, Cockapoos, Cocker Spaniels and mixed breeds account for the highest number of dog insurance claims, with Cocker Spaniel health problems among the commonly reported issues.

 

For cats, the ‘moggie’ tops the list, followed by Domestic Shorthair and British Shorthair health issues.

 

Age is also significant. Dogs aged five to six are most likely to generate a claim, while issues in cats tend to arise later, with those aged 11 to 12 most claimed for.

 

Tesco Insurance’s figures also highlight the cost of treatment. Over the past 12 months, the insurer paid out an average of nearly £250 for dental disease in cats and £640 for weight loss-related issues.

 

For dogs, claims are higher still, with “foreign body” treatments averaging £1,034.

 

Many of these conditions form part of the most common dog health problems and cat health concerns seen by vets each year.

 

Alex Cross, Chief Customer Officer at Tesco Insurance, said: “These figures highlight just how common certain health issues are among the nation’s pets, particularly dental problems and mobility-related conditions.

 

“While some issues are unavoidable, spotting problems early and seeking advice from a vet can help reduce the risk of more serious and costly treatment later on.”

  

For more information on cover and claims, visit https://www.tescoinsurance.com/pet-insurance/

 
The best of last edition of Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...


 
Watchdog upholds complaint against pet website

The Advertising Standards Authority has upheld a complaint against a website claiming to reveal ‘Which food is best for my pet’, and ruled the ad must not appear again in its current format...


 

The Advertising Standards Authority has upheld a complaint against a website claiming to reveal ‘Which food is best for my pet’, and ruled the ad must not appear again in its current format.

 

The watchdog investigated the matter following a complaint by Butternut Box. The complainant challenged whether the claim by www.petfoodexpert.com was misleading because it wasn’t made clear it was owned by a competitor, Pets Corner.

 

In response to the claim Pets Corner (UK) Ltd stated that Pet Food Expert was an opinion-free, fact-based site intended to allow pet owners to identify pet foods that met their needs. The site awarded each product it featured an “ingredient score”. It also provided information about the allergens each product contained and the company which sold the product. They said all the information on the website was based on product packaging, the presence of ingredients known to cause allergic reactions in pets, and company websites and social media channels. They believed that all comparisons made on the Pet Food Expert site were factual and objective, and that the scoring system used was transparent. 

 

Pet Food Expert said information about the ownership of the site was clearly disclosed to consumers. On the “Frequently Asked Questions” page of the website, the answer to the question “Who Created Pet Food Expert” stated that it was created by Pets Corner. They believed that disclosure was unambiguous and easily accessible to users of the site. 

 

In answer to the question “If you’re owned by Pets Corner, aren’t you biased toward your own foods?” the website stated “The Pet Food Expert has many pet food brands listed and Pets Corner only have an interest in Greenacres and More. These products are reviewed in the same way as every other product. 

 

It went on to state that Pet Food Expert was simply an unbiased place where pet owners could go for clarity. What they decide to buy – and where they decide to buy it from – was entirely up to them.

 

Pet Food Expert stated that the website made no attempt to conceal the involvement of Pets Corner or suggest that Pet Food Expert was operated by an independent third party or consumer group. 

 

In its assessment the ASA said: “We acknowledged that information about the ownership of Pet Food Expert was available on the “About” page of the website. However, we understood that the site could be navigated and used without viewing that section of the website. The “About” page of the website was therefore insufficient to alter the overall impression created by the ad that the website was independent. 

 

“Because the ad implied that Pet Food Expert was an independent food comparison site and did not make clear that it was owned by a pet food retailer, we concluded it falsely implied Pets Corner were acting for purposes outside their business and was misleading.”

 

The ASA ruled that the ad must not appear again in its current form. “We told Pets Corner (UK) Ltd t/a Pet Food Expert to ensure future marketing communications did not falsely claim or imply they were acting for purposes outside their trade, for example, by presenting websites over which they had control as independent,” it concluded

 

The full ruling can be viewed by clicking here

 

It now clearly states on the www.petfoodexpert.com website that Pet Food Expert is a Pets Corner service.

 
Pedigree Wholesale strengthens distribution network

Pedigree Wholesale has announced plans to streamline its distribution network as part of a wider programme of investment designed to strengthen the business and support long-term growth...


 

Pedigree Wholesale has announced plans to streamline its distribution network as part of a wider programme of investment designed to strengthen the business and support long-term growth.

 

Following a detailed operational review, the company intends to transition activity into its wider national network. The move will enable Pedigree to make better use of existing capacity, improve efficiency, and continue delivering a reliable and consistent service to customers across the UK.

 

Managing Director Julian Grindey said the decision reflects a deliberate and considered approach to building a stronger, more resilient business.

 

“This is part of a broader programme of work focused on getting the fundamentals right and investing for the future,” he said. “We’ve been very clear internally on our ‘Back to Brilliant Basics’ approach - focusing on availability, competitive pricing, dependable delivery, and making it easier for customers to do business with us.”

 

Over the past 12–18 months, Pedigree has invested significantly in these core areas. This includes the implementation of enhanced demand planning capability (DPIM), the introduction of a new mobile app and improvements to its webstore, as well as the rollout of a new, leading-edge warehouse management system.

 

“These investments are already starting to make a difference,” Grindey added. “We’ve seen a positive movement in our Net Promoter Score, which is a good indicator that customers are recognising improvements in service, availability and overall experience.”

 

The decision to consolidate the distribution network is a natural extension of that strategy.

 

“Our network today has the capability to support our customers effectively,” said Grindey. “By simplifying how we operate, we can utilise that capability more efficiently and continue to build consistency into the service we provide.”

 

Grindey was also clear that the proposal is not a reflection of the performance of the North depot or its team.

 

“They have done a strong job over many years. This decision is about how the site fits within the wider network and how we best position the business for the future.”

 

For customers, continuity remains the priority. Deliveries will continue as normal, with no change to ordering processes, and the business expects the transition to be seamless with minimal disruption.

 

The move comes at a time when the UK pet care market is becoming increasingly competitive and complex, with flat volumes, ongoing cost pressure, and growth driven more by channel shift and product mix than underlying demand.

 

“In this environment, standing still isn’t an option,” Grindey said. “You have to be proactive - strengthening your operations, investing in the right areas, and making sure you are set up to support customers effectively.”

 

Pedigree continues to invest in the capabilities, systems and infrastructure that underpin its service, with a clear focus on long-term sustainability and customer support.

 

“These are not short-term decisions,” Grindey concluded. “They are about building a business that is fit for the future - one that is efficient, well invested, and focused on delivering for our customers over the long term.”

 
PATS 2026 launches elite Hosted Buyer Programme

PATS has launched a new Hosted Buyer Programme for its 2026 edition, with registration now officially open. This initiative facilitates curated, face-to-face meetings between senior retail buyers and exhibitors to foster deeper industry engagement and high-quality networking...


 

PATS has launched a new Hosted Buyer Programme for its 2026 edition, with registration now officially open. This initiative facilitates curated, face-to-face meetings between senior retail buyers and exhibitors to foster deeper industry engagement and high-quality networking.

PATS returns to the NEC Birmingham from 27–29 September 2026. As the UK’s premier pet industry event, it unites retailers, distributors, and suppliers to showcase ground-breaking product launches and connect with the brands shaping the future of pet retail.  

 

From aquatics and exotics to traditional pet care, PATS offers an all-encompassing platform to source innovative ranges, gain expert insights, and build the networks that drive business growth.

The Hosted Buyer Programme offers an elite procurement platform meticulously designed for premier Pet and Aquatic retailers. This curated initiative facilitates strategic sourcing, providing a premium environment for industry leaders to engage with the market's most innovative products.

Designed for global growth, the PATS 2026 Hosted Buyer Programme provides a strategic framework for brands to scale effectively. By facilitating pre-scheduled meetings, the programme:

  • Streamlines strategic sourcing
  • Facilitates high-level export readiness
  • Optimises engagement efficacy
  • Fortifies global strategic alliances.

“PATS 2025 was a landmark, record-breaking year," stated Event Director Ian Reynolds. "The event saw a 70% surge in visitor numbers and a massive 169% increase in international attendance. A record 445 exhibitors from 15 countries participated. Building on this momentum, the 2026 Hosted Buyer Programme will offer selected participants exclusive benefits and a curated, efficient, and cost-effective experience tailored to their specific requirements."

Prospective applicants must meet defined qualifying conditions to participate. Detailed guidelines are available for review, and early submission is strongly recommended.

 
Animal Focused Alliance shortlisted for national award

The Animal Focused Alliance has been chosen as a finalist for the New Business award at this year's Small Awards. Alliance founder Vicky Skinner commented: “To be recognised at a national level is incredible..."


 

The Animal Focused Alliance has been chosen as a finalist for the New Business award at this year's Small Awards. 

 

Now in its tenth year the Small Awards is a nationwide search for the UK’s greatest small firms, across all sectors. It is organised annually by Small Business Britain, which champions and supports the nation’s 5.5 million small firms.

 

The Alliance was set up in 2025 to support pet businesses across the UK in raising standards and keeping business owners current, confident and compliant through updates, training and expert advice. 

 

It has been selected as one of just eight finalists for the New Kid on the Block Award for best business start-up, which commends businesses that started in the last 18 months and have demonstrated considerable progress to grow and develop.

 

The Small Awards celebrate the successes of Britain’s small businesses, with eleven different awards for small firms leading the way across everything from sustainability to digital adoption, and showcasing all types of small businesses including social enterprises, family owned businesses, sole traders and start-ups.

 

“We are so proud to be celebrating a decade of the Small Awards. The awards celebrate the very best of the UK’s small business owners, who make such a difference in their local communities and are a key driver of the nation’s economic growth,” said Michelle Ovens CBE, Founder of Small Business Britain. 

 

“The awards are a great opportunity to recognise the success and contributions of so many small businesses, the Animal Focused Alliance is extremely deserving of being a finalist, and we look forward to celebrating together in May.”

 

Alliance founder Vicky Skinner commented: “To be recognised at a national level is incredible, and another significant milestone for the Alliance, which has already made a name for itself and formed a number of strategic partnerships within its first year of business. There are so many impressive new businesses in the UK, so it's a huge achievement to make the shortlist.”

 

Judged by a panel of industry experts, the winners of all categories, including the overall winner of the Small Business of the Year award, will be announced at an awards ceremony in London on 21st May 2026.

 
Image released of woman wanted in connection with Pets at Home theft

Preston police have released a CCTV image of a woman they want to speak to in connection with a theft from Pets at Home in the city...


 

Preston police have released a CCTV image of a woman they want to speak to in connection with a theft from Pets at Home in the city.

 

In a post on social media, the police said: “Do you know the woman in this image? We would like to speak to her in connection with a theft from Pets at Home in Preston where around £250 worth of items were stolen.

 

“It happened on 29th January 2026 and since then, our officers have been conducting numerous enquiries. 

 

“If you can help to identify her, please call 101, quoting the log number 1291 of 29th January 2026 or email 6566@lancashire.police.uk.”

PAWD DRINKS becomes a Certified B Corporation

PAWD DRINKS has been certified as a B Corporation (or B Corp), joining a growing movement of companies that are reinventing business for the benefit of all people and our shared planet...


PAWD DRINKS has been certified as a B Corporation (or B Corp), joining a growing movement of companies that are reinventing business for the benefit of all people and our shared planet.

 

Verified by B Lab, the not-for-profit behind the B Corp movement, the achievement demonstrates that PAWD DRINKS meets high standards of social and environmental performance, transparency, and accountability alongside a commitment to goals beyond shareholder value.

 

The news comes as the ongoing climate crisis and widening social inequality continue to pose urgent challenges to our economy. B Corp Certification assesses the entirety of a business’ operations and covers impact areas related to practices around governance, workers, community, the environment and customers. The certification process is rigorous, with companies required to provide evidence on performance while legally embedding their commitment to purpose as well as profit in their company articles.

 

PAWD DRINKS is now part of a growing community of over 10,000 businesses globally that have certified as B Corps. The B Corp community in the UK is the largest and fastest-growing in the world, with over 2,600 companies spanning a range of different industries and sizes. Names include The Guardian, Innocent Drinks, Patagonia, Tony’s Chocolonely, The Big Issue, Finisterre, Elemis, and Sipsmith Gin.

 

Chris Turner, CEO of B Lab UK, said: “We are pleased to have B Corps of all shapes and sizes as part of our community — from startups to multinationals and across many different industries. Business is a powerful force and B Corps demonstrate that positive impact is possible in any sector. 

 

"Welcoming PAWD DRINKS is an exciting moment for the PAWD DRINKS. B Lab UK and the rest of the B Corp community are really pleased that PAWD DRINKS is paving the way for a new way of doing things.”

Burgess donates £24,000 worth of food to rescue centres

Leading independent pet food manufacturer Burgess Pet Care has confirmed 10 greyhound and lurcher rescue centres and shelters across the UK will receive a share of £24,000 worth of food donations, a record donation amount...


 

Leading independent pet food manufacturer Burgess Pet Care has confirmed 10 greyhound and lurcher rescue centres and shelters across the UK will receive a share of £24,000 worth of food donations, a record donation amount.  

 

This announcement follows the sixth annual Greyhound and Lurcher two-week takeover during which Burgess Pet Care highlighted the important work greyhound and lurcher rescue centres do across the country, including raising donations for them, through sales of its Burgess Supadog Greyhound and Lurcher food, to support them with rehoming.  

 

Across the winning rescue centres and shelters, a total of 925 bags at 12.5 kg each of Burgess Supadog Greyhound and Lurcher food will be distributed – a carefully crafted recipe that has been developed by vets to support the specific nutritional requirements of Greyhounds and Lurchers. 

 

The winners were selected following a nationwide nomination process, where the public could nominate their local rescue centre, explaining why they should win a share of the donation food. 

 

The winners include Makants Greyhound Rescue, in Tyldesley, Evesham Greyhound and Lurcher Rescue, in Worcestershire, Hectors Greyhound Rescue, in Wales and Southern Sighthound Rescue, in West Sussex. 

 

 

Donations were funded through a 20p contribution from each bag of specialist food for the breed sold throughout the year, Supadog Greyhound & Lurcher, that supports their joint health and promotes healthy digestion. 

 

Suzanne Moyes, Deputy Managing Director at Burgess Pet Care, said: “As a pet food manufacturer, we understand how important good nutrition is, particularly for greyhounds and lurchers with their specific dietary needs. Donating food is a practical way we can help support the organisations caring for these dogs. “We’re proud to be able to help the rescues who are giving these loveable dogs a second chance, working tirelessly to rescue and rehome them.” 

 

Estimates suggest that 2,800 greyhounds and lurchers are abandoned and picked up by local authorities each year. This annual campaign aims to raise awareness about these dogs that sadly find themselves in rescue centres across the UK and support them to be rehomed. 

Pet Remedy launches 'Ask The Professional' service

Pet owners battling behavioural problems are being offered a lifeline amid a flood of confusing and often unqualified advice online, as Pet Remedy launches a new virtual support service designed to bring expert help straight into people’s homes...


 

Pet owners battling behavioural problems are being offered a lifeline amid a flood of confusing and often unqualified advice online, as Pet Remedy launches a new virtual support service designed to bring expert help straight into people’s homes.

The “Ask the Professional” initiative promises affordable, accessible consultations with fully qualified behaviourists and trainers, marking a significant step for an industry long criticised for its lack of regulation.

From anxious rescue dogs to stressed indoor cats, demand for behavioural guidance has surged in recent years, but pet owners are increasingly reporting that they simply do not know who to trust. Social media, while awash with tips and trends, has become a minefield of conflicting advice, much of it delivered by individuals with no formal training.

Pet Remedy, best known for its calming products used by vets, groomers and pet owners across the UK, says it has launched the service in direct response to that growing confusion.

Working in partnership with Companion Animal Wellness, the scheme connects users with professionals who hold recognised qualifications and accreditations, offering evidence-based guidance on both dog and cat behaviour, as well as nutrition.
The aim is simple, to bridge the gap between product use and proper behavioural support.

 


Andrew Hale, emotional wellbeing expert at Pet Remedy, said the company had long recognised that many customers turn to its products because their animals are struggling emotionally, whether that is separation anxiety, fear-based behaviours or environmental stress.

“People are crying out for reliable, ethical advice,” he said. “We know our customers are often dealing with challenging situations, and it is vital they have access to qualified professionals who can guide them in a supportive and evidence-based way.”

Junior Hudson, of Companion Animal Wellness, added: “We’re incredibly proud to be partnering with Pet Remedy on this important initiative. Living with a companion animal who is struggling emotionally or behaviourally can be very challenging and, at times, deeply isolating. 

"Many people feel overwhelmed, unsure where to turn, and worried they might make things worse. Companion Animal Wellness was created to be that source of reassurance and support. Connecting owners with compassionate and experienced professionals who can help them understand their animals, rebuild confidence, and move forward together.”

The new service offers two tiers of consultation, a 20 minute session priced at £24, and a longer 45 to 60 minute appointment for £65. Customers can access this discounted rate using a dedicated code, making professional advice more affordable at a time when the cost of living continues to bite.

For an industry where anyone can, in theory, set themselves up as a trainer or behaviourist, the move is being welcomed as a step towards greater accountability and higher standards.

Experts have long warned that poor advice can do more harm than good, particularly when it comes to behavioural issues rooted in fear or anxiety. Misguided training techniques can escalate problems, damage the human-animal bond and, in worst cases, lead to pets being rehomed or even euthanised.

By contrast, qualified behaviourists are trained to assess the underlying causes of an animal’s behaviour, taking into account factors such as environment, health, past experiences and emotional wellbeing.

The inclusion of nutritional advice within the service also reflects a growing understanding of the link between diet and behaviour, with emerging research suggesting that gut health and nutrient balance can play a role in mood and stress responses.
 
Find out more at https://petremedy.co.uk/ask-the-professional/

Pancreatic Support product makes most of success

In the final part of our series on how 2025 New Product Award winners are making the most of their success, the spotlight falls on Barkin Bistro. Here company director Joanne Tohill explains what happened after picking up an award for its Pancreatic Support product...


 

In the final part of our series on how 2025 New Product Award winners are making the most of their success, the spotlight falls on Barkin Bistro. Here company director Joanne Tohill explains what happened after picking up an award for its Pancreatic Support product.

 

What did it mean to win a New Product Award?

Winning the New Product Showcase Award at PATS 2025 was a fantastic moment for us. It was great recognition of the work we’re doing around natural, functional nutrition, and it really reinforced that there’s a growing demand for this type of product in the market.

 

Do you think the award has helped elevate your winning product in terms of exposure?

The award has definitely helped elevate the product in terms of exposure. It’s given both customers and stockists added confidence, and it has opened up new conversations with retailers who may not have come across us before.

Have you used the award to promote the product?

We have been actively using the award across our marketing – including on product pages, social media, and in trade conversations – to highlight the credibility and innovation behind the product.

 

Has the product been a success in terms of sales?

In terms of sales, the product has been very well received. We’ve seen strong interest from both our direct customers and stockists, particularly those looking for targeted, natural support solutions.