When award-winning dog treat company PARK LiFE appears on Dragons’ Den this evening (8pm, Thursday) it will be third pet brand to grace the hit BBC One programme this month.

The owners of Inventor Cat and Scoff Paper have already appeared in the Den during the current series, and PARK LiFE founder Richard Marles will seeking to join them when he appears.

The fact that pet brands do so well and appear regularly on Dragons’ Den is proof enough that the programme makers recognise that the UK pet industry has a great track record of producing innovative products and businesses.

Previewing this evening’s show, which will see guest Dragon Gary Neville make his second appearance in the Den, the BBC website said: “Those pitching their ideas include a Sheffield-born dog lover who has an innovative take on dog treats.”

PARK LiFE let the cat out of the bag on Linkedin by stating: “Catch our founder Richard Marles and Chief Barketing Officer Penny, pitch PARK LiFE to the Dragons.In the meantime we'll be waiting for it to air like a puppy waiting for their treats.”

Already this series, cat product inventor Victor Carpio has clinched an £45,000 investment offer for his innovative Dental Wand from Deborah Meaden.

And Lancashire entrepreneur Gemma Connolly, who’s created a unique brand of edible greeting cards for dogs Scoff Paper, secured £50,000 backing from Sara Davies.

PARK LiFE won a New Product Award at Glee in 2022.