Global organisation invests in leading pet product company
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Velcro Companies, the technology-driven global organisation providing fastening solutions, has acquired a minority stake in Petface Ltd, an innovative pet products company based in Hertfordshire.
Established in 2011, Petface has over 3,000 products across the dog, cat, small pet and wild bird categories.
Mark Sater, Vice President of Strategic Execution for Velcro Companies, said: “This new shared venture with Petface represents another strategic step in building our presence in growth markets, and we are enthusiastic about the significant further potential for Petface to develop and deliver innovative products and expand globally.
"This agreement reflects our commitment to create a powerful global consumer business by developing new products and leveraging the strong consumer awareness of the VELCRO® brand.
"With a heritage of innovation and a passion for great product design, Petface is an ideal partner to help us realize this goal.”
 
Peter Johnson, Chief Executive Officer of Petface, said: “The investment by Velcro Companies represents a resounding endorsement of our success to date and acceptance of our commitment and enthusiasm towards pets and pet owners.
"We are looking forward to working with their development teams, and both businesses are dedicated to the details that make products functional, durable and easy to use.
"This significant investment aligns the business and gives Petface the perfect platform to grow internationally.”The existing Petface management team will remain in place. Other financial terms were not disclosed.
Petface was established in 2011 and is a leading UK-based designer and distributor of pet-related products. The company has over 3,000 products in the Petface range, within 17 brands covering collars and leads, feeding, bedding and toys across dog, cat, small pet and wild bird categories. Petface specialises in selling to large retailers, independent pet specialists, and garden centers. Velcro Companies has a heritage of innovation spanning more than 50 years and owns over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world.
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