In This Issue
Danish Design acquired by Swedish-based group
New pet store owners set highest standards
Turning from supplier into retailer with new pet shop
Take a look inside Jollyes new flagship store
Be:Loved range wins prestigious business award
HOWND plant-based dog food makes top 500 list
Manchester entrepreneur launches new pet business
Forthglade unveils new multi-functional treats at PATS
Burns Pet Nutrition introduces Wholesome Turkey
Pet ownership stats reveals fall in indoor fish tanks
Fish4Dogs is the pet food of champions
Pedigree artificial grass is best in class 
Mars Petcare makes debut into supplements
Purina supports three-year seaweed research
Get your own copy of Pet Trade Xtra
Change to Pets at Home board of directors
Law Print & Packaging gets set for Zoomark
‘Flawed’ study puts pets at risk, argues nutritionist
Stock up for Hedgehog Awareness Week
Vets and nurses battle to save eight dogs after horror house fire
The human dog bed that’s taken social media by storm
The best of last edition of Pet Trade Xtra
PATS Sandown 2023 New Product Awards revealed
Well-known industry figure launches new pet food
Annual Pet Survey shows 50% rise in small pets
GA Pet Food Partners wins Family Business and Export Awards
Kennelpak opens new Pets & Friends pet store
PATS proves itself as number one with successful Spring show
Picture round-up from the pet extravaganza
Watch the video of PATS Sandown
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Editorial: neil@pottingshedpress.co.uk

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The human dog bed that’s taken social media by storm

 

MiLounge has introduced the UK’s first Human Dog Bed that comes complete with an orthopaedic memory foam mattress for customised support and luxurious cushioning to provide the perfect lounging experience.

 

MiLounge, that went viral on TikTok with more than 200 million views, was the brainchild of Qasim Amin after he broke his ankle last year. With limited movement he needed a place to rest comfortably without the challenge of a set of stairs.

 

He begun sourcing a solution that could be stored and easily moved, while retaining the comfort of a traditional bed. MiLounge brings together all these elements while allowing the user to relax, nap or cuddle in it with comfort.

 

Available in three colours, beige, and dark and light grey, MiLounge comes complete with a removable and machine washable faux fur cover, adjustable pillow bolsters, handles for ease of transport and is suitable for anyone up to 6ft 3” tall.

 

Qasim, founder of MiLounge, says: “Before we launched the product, we had a waiting list of more than 31,000 people and we sold out of the stock we had on the first day. People are buying MiLounge for a variety of reasons including recouperation, travel, as a guest bed, for children to play in, for those with neurodiversity, and some just simply to snuggle in with their dogs! We call it the Human Dog Bed because that’s exactly what it looks like.

 

“MiLounge gives the user the comfort they would expect from a bed but with the freedom and ability to fold it away or vacuum pack it down to maximise space saving.”

 

MiLounge is priced from £275 and can be shipped globally. For more information visit www.milounge.co

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