In This Issue
Pets at Home to close all seven of its Barkers high street stores
Sainsbury’s extends pet range with new food launch
Pet food firms could do more to tackle plastic waste
£1.5m new investment at Inspired Pet Nutrition site
New technology firm gets funding for its pet product
UK pet food manufacturer raises the bar on traceability
HOWND offers savings on Valentine's Day orders
Pet food firm launches new franchise business
New tray format to appeal to smaller dogs
Fish4Dogs pledges support for Cinnamon Trust charity
News from around the stands at BETA International 2018
Get your own copy of Pet Trade Xtra
Skinner's appoints new Managing Director
Aquatics wholesaler gets set to close
Last chance to nominate for Ceva Animal Welfare Awards
Photizo lights up 35th Aviemore Sled Dog Rally
Xtra Dog to become sponsor of the Agilitynet Winners Out Certificate
Problem Indicator helps owners to find solutions to health problems
IPN strengthens commercial team
Veteran Charlie gets back in harness to win Gold
The best of the previous Pet Trade Xtra
High street pet store in danger of closure
Private equity firm invests in growing pet business
Pet firm named in Top 100 franchise list
Big success predicted for Little BigPaw in 2018
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New tray format to appeal to smaller dogs

Lily’s Kitchen is extending its tray format to its range of food for dogs to appeal to the nation’s smaller canines. 


The new tray range reflects the same great flavours as its tins and are designed as single servings for smaller dogs, or as a delicious topper when combined with dry food for larger dogs.


With 14 new flavours to choose from, customers can enjoy familiar favourites as well as some new tray recipes including: new Cottage Pie recipe, which replicates the ingredients list in the already popular 400g tin of Beef Potato & Vegetable Dinner, Fish Supper, full of freshly prepared salmon and herring with vibrant pumpkin and kale, and Wild Campfire Stew, which contains freshly prepared venison, wild boar and salmon. 


All 150g trays have an RRP of 99p.


The new trays will also be available in a convenient multipack featuring mixed recipes including some of Lily’s Kitchen’s best sellers, like Chicken & Turkey Casserole and Lamb Hotpot. (Multipack of 6 trays, RRP £5.60)


All of Lily’s Kitchen recipes for dogs use freshly prepared meat and fish along with vibrant fruits and vegetables, with no unnecessary additives or flavours, rendered meats, cheap fillers or fibrous leftovers. 


As with all of its range, the new tray recipes from Lily’s Kitchen, the UK’s fastest growing pet food company (as featured in the Virgin Fast Track 100 for the third year running in November 2016), have been crafted alongside vets and nutritionists.


Available now, Lily’s Kitchen’s new trays for dogs will be sold in independent pet shops, health food shops and on the Lily’s Kitchen website (

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