In This Issue
Independent pet shop wins battle for survival
Entries open for PIF’s Innovation Award 2026
Pet brand drives sales through unique loyalty programme
Dog & Bond secures spot in Lakeland’s new pet section
Award-winning treat firm develops pet food app
British brands set sights on European growth
Symply Group brings five premium brands together at Interzoo to strengthen specialist retail
Fish4Dogs launches pet toothbrushing routine
Cattery facing closure launches fundraising appeal
Help customers support garden fledglings
LitPet stocked in Covent Garden pop-up store
The Paws Lab revolutionises pet care and hygiene market
Easter treats for dogs and cats from Waita
Get your own copy of Pet Trade Xtra
Evolution Aqua strengthens leadership team
Beaphar Soft Cat Flea Collars now available in twin packs
Pooch & Mutt launches limited-edition Spring Lamb & Spring Vegetable Treats
The best of last edition of Pet Trade Xtra
PATS expands with launch of new Awards event
Pets at Home launches own-brand dog food range
Sell-out success of Paddington dog accessories collection
PIF launches 2026 window display competition
First-ever walk for anxious dogs wearing yellow
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Easter treats for dogs and cats from Waita

 

Waita Pets is offering dogs and cats a range of safer and healthier treats designed to meet the nutritional needs of the nation’s pets during the Easter holidays.

 

The company is giving owners the chance to treat their pets with an Easter Bundle pack of freeze-dried treats.

 

Crafted from real animal ingredients, each product is gently freeze-dried to preserve its natural aroma, texture, and nutritional value.

 

What’s Inside the Dog Bundle

  • Rabbit Cubes – bite-sized freeze-dried treats perfect for training
  • Rabbit Puffs – air-dried rabbit lung with a firmer, chewy texture
  • Lamb Puffs – rich, meaty air-dried lamb lung pieces dogs love
  • Quail Egg Yolk– freeze-dried nutrient-dense bites rich in healthy fats

Why dogs love them

  • High value treats ideal for training and rewards
  • Mix of freeze-dried and air-dried textures for variety
  • Made with real meat ingredients
  • No artificial additives or fillers

What’s inside the Cat Bundle

  • Rabbit Cubes – soft freeze-dried bites perfect for cats
  • Quail Treats – flavourful freeze-dried quail pieces
  • Freeze-Dried Raw Chicken Formula – soft nutrient-rich chicken bites
  • Quail Egg Yolk– freeze-dried egg yolk treats rich in healthy fats

Why cats love them

  • High-protein treats made from real animal ingredients
  • Freeze-dried nutrition with natural flavour
  • Variety of proteins for enrichment and interest
  • Perfect as treats, toppers, or occasional rewards

These treats can be used as a training treat or as a high-value reward, as a meal topper, or raw food to boost protein and palatability. You can also rehydrate for a softer texture. They are suitable for cats and dogs over 3 months of age. Always provide access to clean drinking water and avoid feeding immediately after intense exercise.

 

Waita Pets’ products stand out from the crowd due to their commitment to quality, transparency, and innovation in pet nutrition. At the core of their range is freeze-dried technology, which preserves the natural nutrients, flavours, and textures of real ingredients without the use of high heat or artificial preservatives. This process ensures that pets receive the full nutritional benefits of raw food, in a safe, convenient, and shelf-stable form.

 

For further information on Waita Pets’ products visit: www.waitapets.co.uk

For trade customers visit: www.waitapets.co.uk/pages/wholesale-contact

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