Mr Bug, the maker of bug-based treats for dogs, is enhancing its sustainable credentials with an initiative to encourage beneficial pollinators into gardens.

The innovative brand is offering to give any pet owner buying Bug Bites a free pouch of British-grown lavender seeds.

Besides looking lush and smelling serene, lavender is known for keeping unhelpful bugs at bay (ticks, fleas and mosquitoes) while acting as a floral magnet for beneficial pollinators (bees and butterflies).

Mr Bug is making its name with anb ethical stance on entovegan nutrition (the UK’s first homegrown mealworm farm in UK), backing the rural economy, and using fully recyclable packaging.