A growing commitment to small pet health and wellbeing is emerging among pet owners, according to Supreme Petfoods’ newly released UK Small Pet Market Report 2024. 

Offering insights into current trends and behaviours, the report reveals that over 80% of households with small pets consider them as adult or family pets. Furthermore, nearly 60% of rabbit owners are committed to taking their rabbits to the vet at least once a year, highlighting a strong desire to provide high quality care.

Based on a survey of 1,000 rabbit and guinea pig owners, the report also reveals that 80% of small pet caregivers are female – an increase and significant demographic shift since Supreme’s previous benchmark survey two years ago. Additionally, the research indicates an 8% rise in rabbits being kept as house pets, with 55% of pet parents keeping their rabbits indoors. These changes reflect an evolving approach to pet care, where small pets are increasingly seen as family members deserving of attentive, high-quality care.

“Understanding the needs and preferences of small pet owners is crucial for shaping our product offerings and marketing strategies,” said Claire Hamblion, Marketing Director at Supreme Petfoods.

“This report not only reflects current trends but also provides actionable insights for the future.”

The UK Small Pet Market Report 2024 also highlights trends in brand preferences and shopping habits among small pet owners. Supreme’s Science Selective brand leads in spontaneous brand awareness among small pet guardians, while its Tiny Friends Farm range has seen an impressive 34% increase in brand recognition since the last survey – a testament not only to Supreme’s commitment to creating high quality products but also to its investment in initiatives to raise brand awareness, including targeted social media campaigns.

Shopping preferences are equally noteworthy, with 54% of small pet owners favouring physical stores over online options. This finding reinforces the value of local pet shops, which remain key destinations for small pet products alongside major retail chains.

“We recognise the essential role that specialist retailers play and are committed to providing the resources and support they need for a successful small pet category,” Claire added.

The UK Small Pet Market Report 2024 is now available for download on the Supreme Petfoods website.

For more detailed insights and data visit https://supremepetfoods.com/blog/uk-small-pet-market-report-2024/