In This Issue
Exports set to soar as overseas pet firms buy British
PATS goes international as more European buyers look set to visit Telford show in September
Pet industry unites to create vision for improving rabbit welfare
Vets make plea to pet owners during Rabbit Awareness Week
Robotic pets will never replace real cats and dogs, says charity
Former Pets at Home boss tasked with transforming Tesco UK
Pet food brand produces new toy collection for Asda
Britain prepares for next month’s Bring Your Dog To Work Day
Vet's Kitchen introduces small and perfectly formed treat
Senior appointments at Forthglade following 50% growth
WhitePython launches new packaging for dried food range
King British launches free support package for retailers
The Pet Charity appoints Professor Peter Neville as trustee
Johnston & Jeff's new wood shop ensures high quality products
ANIMAT expands its range as demand soars post PATS
Axa pet insurance customers face price rise of up to £2,000
Win over £1,000 worth of 4fleas stock from Johnson's
Poisoned sausages found by dog walker as pet falls ill
Pets at Home people director set to join car rental company
‘Billy No Mates’ takes everyone by surprise
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ANIMAT expands its range as demand soars post PATS


Following a hugely successful debut at PATS, ANIMAT introduces a range of new sized cooling mats, accommodating a massive demand from retailers.

With retailers in the UK, Belgium, France and The Netherlands selling ANIMAT, a number of key vet practices in the UK are following suit with vets including Holistic Vet, Nick Thompson VetMFHom MRCVS recommending the cooling mat.

The new sizes offer greater flexibility and cooling potential for pet owners. Available in two smart finishes and colour ways, with optional cool 100% cotton covers provide an uber-cool surface for dogs to chill out on.

Offering a unique cooling system ANIMAT is very simple to use with no electrical activation or batteries required. It simply self activates making it ideal when you’re travelling and a perfect solution for over half Britain’s dog owners who will be taking ‘Fido’ on a long car journey this summer (1).   

ANIMAT has been clinically proven to work by direct touch, cooling an animal on contact, by quickly absorbing its body heat using a non-toxic gel technology (that’s used in human cooling mats).

Popular in-store as unlike other cooling products its patented ‘self-cooling system’ doesn’t need pre-chilling in a fridge. With a third of dog owners regularly taking their dog out in the car everyday, responsibly 66% (2) are prepared to modify their car with their pet’s well-being in mind.

ANIMAT is just as practical in the home, on holiday, visiting friends, or just driving back from a walk in the park, its also cool for cats in transit, at the vets, cattery or just for lounging on at home.

Complete with 100% lightweight soft cotton covers available in blue and flax, AniMat blends aesthetically into any environment. Easy to clean the covers offer additional cool comfort for your pet.

The ANIMAT Cool Gel Mat is available in four sizes and two finishes: small (34 x 45cm) £24.99 ; Medium (65 x 80 cm) £34.99; Large (60 x 90 cm) £44.99; and X Large (90 x 140cm) £54.99.

Find out more at www.theanimalarm.com or telephone 01452 702062.

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