Leading aquatic manufacturer King British has launched a new, unrivalled programme for its retailers – the ‘King British Dealer Plan’.

It's a free support package available to bricks and mortar stores that sell live fish, and is intended to benefit the retailer, the fish owner and the fish themselves.

The ‘King British Dealer Plan’ comprises a range of items and incentives. Retailers who sign up to the plan can expect to receive:

• Free flake food and treats for feeding in-store fish
• Free point of sale kit designed to draw fishkeepers' attention to products and maximise brand impact as well as drive increased sales
• Free compact in-store station to hold a 1 litre trade-use bottle of the NEW King British Safe Home, designed for dispensing into fish bags in order to ease fish stress during travel and re-homing. The station also has space to hold the 50ml consumer pack of King British Safe Home, providing the retailer with the opportunity to sell the smaller pack for addition to the home tank when the new fish are introduced.
• Comprehensive training manual, quiz, certificates and enamel pin, all supported by our in-house experts and Customer Care Team.

 There is also the additional option of a free blue and white metal display stand, worth more than £250, for larger dealers. 

Roland Huggett, Sales Manager at King British, said “We recognise the importance of supporting stores selling live fish and are enthusiastically doing our bit via the new King British Dealer Plan”.

To find out more about the mechanics of the scheme and how to sign up, speak to your local Sales Executive, or call 01440 715700.