Newsletter - Pet Trade Xtra

British raw dog food specialist The Dogs Butcher has officially relaunched under a new name: DIBO Finest. The rebrand marks the next chapter for the trusted raw feeding brand, bringing a refreshed identity while staying true to the principles, quality, and standards that have defined it for more than a decade...

Beloved Petz launches Be:Clear Tear Stain Balm and Minerals
Pet Trade Xtra Promotion

Beloved Petz, the trusted British pet wellness brand known for its honest, effective, and pet‑friendly grooming solutions, has unveiled two new products designed to tackle one of the most common cosmetic challenges faced by dog owners: tear stains...

Raw food remains important pet retail category, says PIF

The Pet Industry Federation has welcomed this week’s reminder from the Food Standards Agency on the importance of safe handling and hygiene when storing, defrosting and preparing raw pet food...

Benyfit Natural responds to Food Standards Agency report

Leading pet food company Benyfit Natural has responded to the Food Standards Agency report on raw dog food, saying it operates to rigorous quality and food safety standards...

Jollyes launches 'lowest price pet brand in UK'

Jollyes Pets has launched what claims to be the lowest-priced own-label pet range in the UK – Simply Jollyes. The new brand covers essential pet food and accessories designed to help households manage the cost of pet ownership without any quality compromise...

Burgess Pet Care announces record donation amounts

Leading independent pet food manufacturer Burgess Pet Care has launched its annual greyhound and lurcher takeover, which will see it donate a record £24k worth of food to rescues and shelters...

Helping Yorkshire Poundies received donated bags of Supadog food in 2025.

Essex pet health entrepreneur attends Parliament meeting

An Essex pet health founder, whose work supports some of the UK’s most vulnerable dog breeds, has attended a key meeting in Parliament on the flat-faced dog crisis...

Paleo Ridge launches initiative to support rescues

Paleo Ridge has launched Rescue Dog Club, a new initiative designed to support rescue dog charities, shelters, and the dedicated people who work tirelessly to give dogs a second chance...

Climate impact of dogs’ dinner revealed in new survey

Dogs fed on premium, meat-rich pet food can have a bigger dietary carbon pawprint than their owners, according to the largest study into dog food’s climate impact...

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PIF publishes new Making Tax Digital video

The Pet Industry Federation has published a new member-only video in partnership with Leo Bookkeeping, aimed at helping those self-employed in the pet industry understand and prepare for Making Tax Digital...

Independent pet store recognised for excellent customer service

The Petshop Postie, in Greenock, Scotland, has been recognised nationally for its excellent customer service, winning a Feefo Platinum Trusted Service Award...

Animal Focused Alliance launches Graduate Membership to support newly qualified pet professionals

The Animal Focused Alliance has announced the launch of a new Graduate Membership, designed to support newly qualified pet professionals as they enter professional practice or begin setting up their own businesses...

UNLEASHED by Purina backs six global start-ups

UNLEASHED by Purina, the leading pet innovation and acceleration programme, has unveiled six promising start-ups that will form its ‘Class of 2026’...

The best of last edition of Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...

PetQuip and Gardenex to cease trading

The Federation of Garden and Leisure Manufacturers Limited, which incorporates Gardenex, PetQuip and the CHA, will no longer be trading with immediate effect. Exhibition bookings made through PetQuip for Interzoo 2026 will now be handled directly by the Interzoo show organiser...

PIF 'sorry' to learn PetQuip was no longer trading

The Pet Industry Federation has issued a statement saying it was sorry to hear the news that Gardenex, PetQuip and the CHA would no longer be trading. PIF said these organisations had made a valuable contribution to their sectors over many years, particularly in supporting UK businesses with exports and overseas trade...

PetQuip event renamed The Pet Excellence Awards

The prestigious PetQuip Awards have been renamed The Pet Excellence Awards following news that the trade association has ceased to exist...

Pet brands recognised in top 100 startups list

Three pet care startup companies – Scooch (39th), Grub Club Pets (73rd) and Pet Proov (75th) – have been recognised in the prestigious Startups 100 Index of new businesses...