Calming by Pawable is a ‘multi-approach’ supplement, which combines herbs including chamomile, ginger, thyme, and turmeric with fruits, offering a natural anti-bacterial and an anti-inflammatory support.
With thyme as the main ingredient, healthy respiration is promoted allowing pets to become calmer when their breathing is full.
Understanding the huge benefits of Omega-3 essential fatty acids, Pawable has also eliminated any potential risk of fish oils oxidizing,which would negate any health benefits.
To do this Pawable has selected minimally processed Schizochytrium Algal Omega-3 Powder, which as a Phytoplankton, is a highly bioavailable source of essential fatty acids comprising both Eicosapentaenoic acid (EPA) and Docosahexaenoic acid (DHA).
Thoughtfully combining this with Coconut oil, the Calming formula offers a spectrum of essential fatty acids - coined as ‘brain’ food to promote that interplay between a healthy gut and cognition.
Calming offers the perfect combination of ingredients to help nourish the microbiome, boost the immune system and help reduce inflammation, which is the root of all disease, whether it’s arthritis, allergies, diabetes, pancreatitis, even obesity.
Dale Nash, of Pawable, said: "We are so excited to launch Calming, and after an initial successful soft launch, we hope that the general public will love it as much as our dogs have.
"We hope that in the run up to the busy holiday period, where people are thinking about taking their dogs away in cars or even by plane, that they will consider supplementing with Calming to help their dogs with this anxiety.
"Like our Collar-Gen product, the powder is easy to feed, and mix into your dog's ordinary meal. We can't wait to hear from customers about their results."
Pawable's Collar-Gen product launched last year, and has already received positive media attention both nationally and locally, as well as support from legions of dogs across the country, who are living happier lives as a result.
And the time is right for a new natural approach to Calming your dog, as with more dogs in the country than ever before, and more places opening up as dog friendly, the potential for stress is higher than ever.
A recent study from the University of Belfast confirmed that dogs are able to smell our stress and react to our moods. Another study tested the levels of cortisol in stressed owners, finding that their dogs also had high cortisol levels, compared to dogs with less stressed humans.
Canine expert Anna Webb added: "We’ve all had an onslaught of stress through the pandemic reflected in anxiety in our pooches at a record high. Adding to this, the ‘cost of living’ crisis and an uncertain economic forecast is fuelling stress at an expensive time of year.
"Minimising responses to stressors can be achieved over time with careful training, desensitisation, socialisation and diet.
"The aim for a calm, trained and well socialised dog that can cope with everyday events, travelling, being home alone, trips to hotels. A dog that relishes life and the fun adventures to experience with their owners.
"If you are what you eat, investing in your dog’s diet is a cost saving! Just as I take certain supplements like collagen to help replace what depletes naturally with age, I’m keen to boost my dogs Prudence and Mr Binks biologically, mentally and physically."
Calming by Pawable is available from www.pawable.co.uk and is priced at £29.99 for 225g, which can last for between 30 and 90 days depending on the size of the dog.
