Arden Grange is kicking off its 30th‑anniversary celebrations with the launch of Peanut Butter Tasty Paste. This new dog‑specific flavour builds on the success of the brand’s best‑selling Tasty Paste range and meets increasing demand from retailers seeking versatile, high‑appeal products for dog owners.

Formulated exclusively for dogs, Peanut Butter Tasty Paste provides a flavour designed to maximise enjoyment and strengthen bonding moments between pets and owners. The irresistible recipe is grain‑free, palm‑oil‑free, and made without artificial colours, flavours or preservatives in line with Arden Grange’s 30‑year commitment to “nutrition without compromise”.

Launching in a limited‑edition anniversary design, Peanut Butter Tasty Paste is far more than a tasty reward. It functions as a high‑value training and recall tool, a stress‑free way to disguise medication, and a calming distraction during grooming sessions or vet visits. Its versatility also makes it an ideal enrichment topper for puzzle toys, lick mats or frozen treats, helping owners create joyful, engaging routines that support happier, thriving pets. This broad range of practical applications enhances its relevance across multiple retail categories and reinforces its position as a year‑round, repeat‑purchase essential.

With a competitive RRP of £3.49, the new launch continues the convenience and proven performance of the existing Tasty Paste range, delivering excellent impulse appeal at the till. The fully recyclable plastic tube features an updated brand design and gold anniversary finish, ensuring strong visibility and standout on shelf.

“Retailers have consistently asked us for more flavours in this range, and we’re delighted to deliver a product that meets a genuine consumer need,” said Robert Craig, Managing Director at Arden Grange. “Peanut Butter Tasty Paste continues our 30‑year philosophy of natural, integrity‑led nutrition, while giving retailers a fresh and commercially strong addition to an already proven range.”

The launch is supported by an impactful consumer‑facing campaign designed to drive awareness of the product and reinforce Arden Grange’s reputation as a trusted leader in pet nutrition for 30 years. POS materials are available to retailers to support in‑store visibility and maximise sales.

Peanut Butter Tasty Paste is now available in shelf-ready trays of 12 through the Arden Grange distribution network and via www.ardengrangetrade.com.