Popular petfood brand, HiLife has teamed up with a new cat subscription box service, Gus & Bella, to tap into a new generation of cat owners who want to treat their pets to products that promote wellness.

Created by Emily McMahon, Gus & Bella is a novel subscription box, designed for both owner and cat to enjoy together. Promising to deliver happiness and wellbeing, with wellness inspired items for cats, and cat-themed self-care products for their owner, the first run of boxes will include HiLife it’s only natural Chicken Breast Treats.

Caring for pets as one of the family is something that HiLife supports, and so the HiLife it’s only natural range was the puuur-fect fit.

Emily said: “The aim of the box is to connect with people that go above and beyond to look after their pet’s wellbeing. Because of this, we were looking for a premium, quality product. HiLife it’s only natural cat treats stood out because they are 100% natural and free from any nasty ingredients.”

The HiLife it’s only natural Chicken Breast Treats contain 100% chicken breast with no added flavours, colours or preservatives. Now with a new look, featuring a cute black cat, the packaging is fresh and enticing for both cat and owner.

Emma Stutz, Marketing and Communications Manager at HiLife, said: “Emily’s got some great plans for Gus & Bella and we wanted to be a part of that. It’s a great way to reach new customers and we were honoured to be chosen for the very first box. Our HiLife it’s only natural treats are going out to many key cat influencers and of course we hope the interest it generates is reflected in our sales!

For more information about Gus & Bella, visit www.gusandbella.com. To explore the HiLife it’s only natural range for cats visit www.hilifepet.co.uk.