The Pet Industry Federation has launched its nationwide ‘Paws in Spring’ 2026 window display competition, inviting UK pet retailers to showcase their creativity with eye-catching spring-themed shop windows.

Now in its second year and open to all UK-based pet shops, both PIF members and non-members, the competition encourages retailers to create vibrant seasonal displays featuring pet products, ideally incorporating items from participating prize-supporting manufacturers, helping to drive footfall, trigger customer engagement and reinforce buying from the high street.

Thanks to the support of leading brands, the top three retailers will receive some great prize bundles:

• 1st Place: £3,000 RRP plus exclusive trade discounts
• 2nd Place: £1,000+ RRP plus exclusive trade discounts
• 3rd Place: £500 RRP plus exclusive trade discounts

Participating manufacturers include Baker & Bray, Betty Miller, Canny Co, Cobbydog, Dot Dot Pet, Durham Animal Feeds, Landguth, Milla & Max, Natures Menu, Nutriment, Pup & Kit, Tug-E-Nuff, Woof & Brew, Scamp & Paw and Neerdog.

Retailers are asked to submit their entries by Friday 27 March, with winners being announced on Thursday 16 April.

Displays must remain in place for at least one week during the competition period and will be judged on creativity, visual impact and product presentation.

Nigel Baker, PIF CEO, said: “Paws in Spring celebrates the innovation and commitment of UK pet retailers. It also reflects PIF’s commitment to pet retail and our aim to raise the profile of our high street pet retailers who face competition from online and grocery outlets. We hope that through the competition, pet retailers can create interest in their shops and ultimately drive footfall through some eye-catching and wonderful displays.”

Retailers can enter via the official competition form at: https://petfederation.wufoo.com/forms/paws-in-spring-window-display-competition-2026

For full details of the competition, please visit: https://petfederation.co.uk/paws-in-spring/