Dog owners were left smiling after taking their pets to the Doggy Dentist experience, an interactive pop-up event created by Lily’s Kitchen in London’s Notting Hill.
Despite Storm Dennis around 100 dogs attended the event designed to drive awareness of canine dental health and the company’s Woofbrush dental chew.
The dental experience included:
- A canine-friendly check-in – pets and their parents were greeted by a friendly receptionist who guided them through a series of short and snappy questions (including some fun ones!) to ensure the expert vet had all the important dental details.
- The petting room – this is where the real fun began. No more nervous panting in the waiting room, it was playtime! ‘Play buddies’ kept dogs entertained hunting for Woofbrush rewards in the ball pool while their owners learnt all about the science behind Lily’s Kitchen’s innovative, natural dental chew and how best to care for their dog’s teeth via an interactive quiz and fun fact-trail.
- An expert check-up – time to show those pearly whites, but there was no intimidating examination table in this room. Woofers were able to relax and watch squirrels on the TV screen as the vet took a peep at their chompers.
- Snap the Hollywoof smile – pooches’ and their pet parents were encouraged to stop by a photobooth before they left to pose for a snap in the Hollywoof Hall of Fame. Photos were then sent directly to smartphones to share with all their pup’s adoring fans on social media using the hashtag #HollywoofSmile and they could also be printed on site for owners to pop on their fridge back home.
Due to demand, Lily’s Kitchen extended the event and released additional bookings which sold out again within hours. Walk-ins were also welcome and many keen pet owners showed up to join the fun, nearly doubling the number of dogs who attended.
Henrietta Morrison, founder of Lily’s Kitchen, said: “Keeping dogs’ teeth in good condition is really important and very much part of being a responsible pet owner. However many don’t feel confident about how to properly brush their dog’s teeth or know where to get advice on good canine dental practice. It can be a bit embarrassing when the vet looks at your dog’s teeth and says we should be doing a much better job.
“That’s why we created our unique Doggy Dentist pop up. We wanted to give dog owners lots of tips and tricks to ensure their dog’s teeth are in tip top condition and we’ve been blown away by all of the interest and positive feedback from both the event and for our Woofbrush. The event was a wonderful way for us to connect with pet parents and it truly brought Woofbrush and the seriousness of canine dental care to life in a unique and fun way.”
Every Doggy Dentist visitor was sent home with a goody bag including Lily’s Kitchen Woofbrush dental chews to help them keep up the good work on dental care.
