In This Issue
Tributes pour in following the death of John James
Honeyfield’s shares tips to help your customers support fledglings
Donald Cooke celebrates 125 years in business with new launches in the pipeline
Jollyes gets set to open two new superstores
Visitor registration now open for PATS at the NEC
Crufts welcomes over 20,000 dogs of all shapes & sizes
Dorwest Herbs proud to be back at Crufts 2025
Hurtta Spring Summer 2025 collection is here
PAWD DRINKS adds Wellness drink to impressive range
Get your own copy of Pet Trade Xtra
Ceva launches Pet Anxiety Month during March
Companion Animal Sector Council set to hold engagement forum
First-ever satellite-powered pet tracker launched
Bira warns of rising food prices despite overall shop deflation
Bull Terriers with young handlers race in Canicross
The best of last edition of Pet Trade Xtra
Established pet food supply business for sale
Pet Brands enters exclusive partnership with Nike
Leading suppliers book stand space in the Aquatics Zone at PATS 2025
Entries open for PIF’s Innovation Awards
New venue for prestigious PetQuip Awards
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Editorial: neil@pottingshedpress.co.uk

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First-ever satellite-powered pet tracker launched

SATELLAI, an innovator in AI-integrated pet technology, is making its European debut at MWC 2025 with the launch of the SATELLAI Tracker, the world's first always-connected pet tracker powered by satellite technology. Designed for pet owners who explore off-the-grid locations, it ensures pets stay safe and connected anywhere on Earth.

 

Equipped with the Qualcomm 9205S Modem, the SATELLAI Tracker introduces unparalleled global positioning accuracy and connectivity. This breakthrough pet tracker operates via multiple satellite positioning systems (GPS, GLONASS, Galileo, BeiDou, and QZSS) and connects through 680+ networks in 180+ countries, offering pet owners pinpoint location tracking even in remote wilderness, mountains, and dense forests—far beyond the reach of traditional cellular networks.

 

By leveraging Skylo's satellite communication service, SATELLAI extends its network reach, providing uninterrupted connectivity even in the most rugged environments.

 

Solar Charging for Limitless Outdoor Use

Engineered for outdoor adventurers and working dogs, the SATELLAI Tracker features integrated solar charging, extending battery life up to seven days. Its high-efficiency solar panel continuously replenishes power, reducing the need for frequent recharging and ensuring consistent operation.

 

AI-Driven Health Monitoring and Intelligent Insights

More than a tracker, SATELLAI uses AI to monitor activity patterns, detect irregular behaviors, and deliver personalized health insights via its mobile app. Supporting multiple pets and users, it ensures seamless management for multi-animal households.

 

Built for Adventure—Rugged, Durable, and Waterproof

Designed for extreme conditions, the SATELLAI Tracker is IP68-rated waterproof and dustproof, ensuring reliability in harsh weather, tough terrains, and wet environments.

 

The SATELLAI Tracker will be available for purchase in June 2025.

 

For more information, visit https://satellai.com/

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