In This Issue
Pet food sales in decline, claims new Mintel report
Leading retailer says food sales continue to thrive
CASCO Pet grows with the aquisition of German firm
Dog lover Andy Murray invests in tracking device for pets
Half of all UK rabbits are lonely and stressed, claims charity
2016 Pet Industry Federation Awards open for entries
Dog trainer launches day care crèche called CentreBarks
PFMA launches ‘Wild Bird’ education packs for schools
Young photographers invited to ‘capture’ super pets
Get your own copy of Pet Trade Xtra
Fire at Nestle Purina factory in Sudbury
PIF launches new energy benefit for its members
‘Walk in the Park’ raises over £2,200 for Birmingham Dogs Home
Weird and wonderful things that pets swallow
Don’t buy ‘Dory’ on a whim, warns OATA
Alastair Stewart back at BETA International by popular demand
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Dog lover Andy Murray invests in tracking device for pets

A Hertfordshire-based maker of a live tracking device for pets has smashed an equity crowdfunding target, with tennis star Andy Murray revealed as one of the investors.

The business behind Dog Tracker Nano has returned to Seedrs for the second time to raise a minimum investment of £70,000 in return for a 5 per cent equity stake.

It has already exceeded 115 per cent of the target, raising more than £81,000 from 110 investors.

Dog Tracker Nano is described as a small, lightweight and waterproof dog tracking system used to monitor activity and fitness.

The product was officially launched in October 2015 following an overfunded round on Seedrs, and went on to sell more than 500 pre-orders in ten weeks. The business now has sales - or commitments - for almost 1,000 devices and deliveries started at the end of January 2016.

The company said it now requires a second round of funding to "ensure we can build a constant supply of product before our partners start marketing Nano".

"Our first objective is to achieve sales of 2,500 devices and reach a point where the company is self-sustaining through ongoing subscriptions and sales," it added.

The business is one of a number of British start-up firms to receive a boost from the Scot, who has two terriers, Maggie May and Rusty, and has often spoken about his love for dogs.

He has also backed Beeline and Blow Ltd, both listed on Seedrs.

He said: "Giving recognition and support to British entrepreneurs is really important to me, especially those who are the driving force behind growth-focused businesses. Every one of these entrepreneurs is passionate and dedicated to succeeding and I'm excited to have invested in their future growth."

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