Dogmatic has been voted Most Innovative Dog Collar Manufacturer in the prestigious LUX Pet Product and Services Awards for the second year in a row.

For more than 18 years Dogmatic has been producing the award-winning headcollar that offers full control but is safe and gentle.

Designer Susan Lewsley has had back, leg and neck pain for 28 years due to disc/nerve problems and arthritis resulting in nine major back operations and two major neck operations plus arthritis in her hands. She has had her spine rebuilt from pelvis to neck.

This meant she could no longer walk or even hold the dogs she had loved and shown for many years, which was an upsetting change in her life. She and her family had kept Dobermanns for 26 years and enjoyed showing them. They were using the known makes of Headcollars but found, not only did they not stop them pulling, they were all rubbing and riding up into their dogs’ eyes and they had even managed to get them off.

As such, Susan and her daughter Zoe worked with a local saddler who created a range of prototypes, which the pair trialled to create a solution that would help Susan to walk her dogs again in comfort.

Over the years the prototype headcollar has since evolved into the present design and the finished product not only is comfortable but does not ride up or go near the dog’s eyes. It works on all breeds/sizes of dog and ensures your dog will immediately follow where you want to lead.

Seeking to build upon the success of the Dogmatic brand, Zoe and Susan will continue to work to ensure that their solution meets the needs of today’s dogs and their owners over the coming years so that they can continue to enjoy safe and comfortable interactions.