Following its action earlier in the year to lower the price of two-thirds of its ranges, Jollyes is again making a major price investment as it underscores its reputation as the UK’s only ‘every-day low price’ specialist pet discount store.
From this week, over 600 prices at Jollyes will become clearer and simpler for customers as the retailer embarks on a journey to remove ‘smoke and mirror’ pricing that relies on the psychology of price points that end in anything other than zero or five.
As part of the new investment, many customer-favourites will see significant reductions on big brand favourites.
Hero reductions will see various popular Whiskas 12-packs reduced from £4.25 to £4.00, Wagg Active 12kg bags come down from £11.00 to £9.50 and Butchers 18-packs reduced from £16.00 to £14.00,
And moving to round price points:
- For dog owners, Bakers Sizzlers Bacon Treats (3x315g) will be reduced from £3.97 to £3.50
- For cat lovers Breeder Celect Cat litter (30L) will be reduced from £16.97 to £15.00
- For those that love to feed the birds in their gardens, Peckish complete no mess 12 seed blend (12.75kg) will be reduced from £24.97 to £16.00
- For small pet owners, Tiny Friends Farm Russel Rabbit Tasty Nuggets (2kg) will be reduced from £4.47 to £2.50.
Alongside its latest pricing investment, Jollyes is pressing the ‘go’ button on the nationwide roll-out of its partnership with Uber Eats.
Last month it began trials of its “Zoomies” service that allowed pet owners in 13 locations to order everything from kibble to catnip in minutes.
Zoomies with Uber Eats has proven to be a massive hit in those pilot areas that allowed customers within a five-mile radius of the store to have pet food, frozen raw food and toys and accessories delivered in as little as 30 minutes via the Uber Eats app.
The new service has in just a few short weeks in a handful of locations, grown to represent almost 10pc of all online orders, creating a new level of convenience for pet parents and their four-legged family members.
Gen Z and Millennial shoppers who are already used to using delivery services for their food and takeaways, appear to be extending that digital revolution to their pets so from this morning, the delivery service is now available in all but five of Jollyes’ 100-plus stores right across the UK.
Ordering is simple via the Uber Eats app. Just like other Uber Eats partners, customers simply fill their pet’s basket on the Uber app from over 2,000 items, and orders will be picked at their local Jollyes store for instant home delivery via the Uber Eats service.
Popular items ordered by pet parents during the pilot include raw frozen dog food and natural treats, demonstrating the Uber Eats service is particularly attractive to the rapidly growing number of customers choosing to feed their pets raw frozen food.
The pilot has underlined Gen Z customers are taking to the service with significant additional demand for toys and other general merchandise alongside puppy and kitten food – even emergency deliveries of litter trays and training whistles.
Jollyes’ chief executive officer Joe Wykes said: “These continue to be exciting times at Jollyes as we look for new ways to fulfil our commitment to be the lowest-price pet retailer in town – whether customers want to visit us in store or take advantage of convenient options such as Zoomies through Uber Eats.
“For too long, pet parents across the UK have had little choice –high prices at a specialist or the limited range of general retailers.
“We know from our continued growth, there’s a real demand for a expert retailer that takes its commitment to value seriously and lowers the cost of pet ownership, with no compromise on the range or advice they receive from knowledgeable colleagues in store.”
Jollyes was named as one of The Sunday Times’ best big companies to work for last year, and this year won the Retail Week Award for Head Office Heroes following its highly successful raw frozen food roll out.
