An exhibition stand at PATS Sandown, made entirely of paper, is to be recycled into cat litter, which will then be donated to Woodgreen Animal Shelter.

FibreCycle prides itself on offering shoppers a natural choice for their cat litter and small animal bedding.

And to back up its eco-friendly credentials the FibreCycle stand – A7 in the Surrey Hall – has been constructed out of paper, including the chairs, tables and flowers.

The company will also be collecting unwanted leaflets and brochures, again to be turned into cat litter and donated to Woodgreen.

FibreCycle’s Breeder Celect cat litter is made from 100% upcycled paper, mainly comprised of unsold newspapers.

It gives life to a material that was otherwise going to waste, turning it into a naturally absorbent, compostable and biodegradable product. The litter has natural odour control and is soft on little paws, keeping homes clean and smell-free.

Matt Brand, FibreCycle’s UK National Business Manager, Pet Speciality & Independents, said: “Our philosophy is all about ‘finding a better way’. This is reflected in our litter – there must be a better way than mined and imported litter, so we wanted to reflect this in our approach to a trade show, to bring this concept to life and really get the message across. 

“That’s why we’ve created a stand where everything on it is made out of newspaper and will be returned into our upcycled paper litter and bedding. We’re hoping it will capture people’s imagination and demonstrate the good we are doing by taking this potential waste out of circulation and returning it in a more eco-friendly way.”

FibreCycle’s stand will also feature a lucky dip contest, giving visitors a chance to do something for the planet and others.

“To give people a fun and real-life example of how the paper litter is best, we’re got four lucky dip boxes, each consisting of a different type of litter,” added Matt. “Prizes ranging from free bags of litter, to trees planted in their name, will be given out.”

Everyone who visits the stand and plays the game will receive a free 10L bag of Breeder Celect cat litter and a clump of 25 trees planted in their name in Fibre Cycle's Ecologi forest.  A 30L bag of Breeder Celect will also be donated to Woodgreen animal shelter.