Houseware and pet product supplier Dayes, whose brands include Pets Unlimited, has acquired a majority stake in a Telford-based Rosewood Pet Products.

Rosewood’s major shareholders Neil and Bev Panter said: "After 27 years of continuous growth, we have reached the point where it would be beneficial to team up with a bigger group to ensure further development of our company.

"Dayes has distribution power in Europe and additional category expertise to complete our offer. Together with Dayes, we can cover the full range of pet treats and accessories and offer a branded portfolio with proven success around Europe.

"We feel that within Dayes our entrepreneurial spirit is appreciated, and we are able to utilise our joint strengths to ensure a strong future."

Dayes chief executive Wouter Meijerink commented: "Over the last 12 months we have become acquainted with the directors of Rosewood. We were impressed with how they have built their pet care business over the last 20-plus years. They have become a key partner for many UK retailers, are driven by expert knowledge in petcare and are renowned for their product innovation.

‘With the Rosewood team in our group, we aim to be the leading European pet care specialist, offering a wide portfolio of pet products.”