Pet treat start-up business Furr Boost has completed the double for pet product innovation by winning the Best Dog Product at the PIF Awards. It followed success in the PetQuip Awards where the company picked up Best Pet Product (Food and Treats).

The products were created by Louise Toal, a former technical manager to the food industry with over 20 years’ experience.

Louise used her technical background to create the Furr Boost range of smoothies after her pet beagle Phoebe became unwell with bladder problems.

Louise said: “There is no one else making a product like ours. Yes, there are drinks on the market that are botanical, broth-based and electrolyte based etc, but none that are like a natural smoothie. Each of our recipes contains a meat, fruit and vegetable, along with added oils and vitamins, so it’s more than a hydration drink, it supports the dog’s wellbeing in areas such as digestion, skin and coat, anxiety, metabolism and immunity.”

The products are currently stocked by VioVet and Jollyes, and Louise is also currently in talks with a major wholesaler to find a wider distribution for the products.

“Our ultimate aim is to be a global business and a household brand that people can trust,” she added. “Using Furr Boost as part of a dog’s daily nutrition and diet can help to keep the vets bills down for unnecessary health issues associated with food and lack of hydration, which was exactly where I started with my first dog. 

“We haven’t come down from cloud nine since winning both awards and we are delighted to be recognised by the pet trade.”

For further information visit: www.furrboost.com

For trade enquiries contact Louise Toal on 01746 785 410, by email customerservices@furrboost.com or visit the wholesale page: www.furrboost.com/wholesale