Broadreach Nature has welcomed Mike Dixon to its growing business team as UK and International Sales Director.

Whilst working for many years within the OTC Medicines and Pharmaceutical industry with major players such as SKB, Novartis Consumer Health and more recently Equazen Nutraceuticals, Mike brings to the team his invaluable experience gained and ultimately an understanding of the fundamentals required within the healthcare environment.   

Mike said: “With the last decade spent building brands within the Pet Channel it has long been a desire of mine to transfer the knowledge gained across the healthcare environment into the pet industry.

"Broadreach Nature is listed as a Top Ethically Accredited Company, recognised as a leading provider of Natural Pet Supplements, which is further supported with high degree of professional endorsement.

"The multiple awards won across the industry lays testament to the professionalism undertaken to ensure this veterinary developed science-based range will continue to build upon achievements to date. These credentials were of enormous appeal and so naturally I am delighted to be joining the team."

Broadreach Nature believes that Mike’s new appointment, the launch of its trade site and the new high quality range launched at PATS, will fuel considerable growth for the both the company and category alike.