Burgess Excel is expanding its small animal portfolio with the launch of three new products designed to support the natural behaviours and nutritional needs of small animals.
The latest innovations include two new forage-based mini hay bales and a new addition to the brand’s baked treat range. Each product has been developed with high quality natural ingredients, helping to provide enrichment, fibre and variety in pets’ daily diets.
The new launches reflect Burgess’ continued investment in its growing hay and forage category, building on the success of its existing Mini Hay Bales made from 100% Timothy hay. By offering a wider variety of flavours and formats, the brand aims to provide retailers and pet owners with greater choice within the small animal forage segment.
Available this spring, the products will be stocked on the Burgess website and Amazon, with plans to roll out across major wholesalers and retailers.
Forage and Feast Twin Mini Bale with Marigold – RRP £7.49
Joining the already successful mini bale range, the Forage and Feast Twin Mini Bale with Marigold is made with 100% Timothy hay and natural ingredients. The hay-based snack helps support digestive health while encouraging natural foraging behaviour. Topped with marigold, the twin bale format provides both mental and physical stimulation, helping to prevent boredom for small pets.
The launch has been supported through collaboration with popular rabbit influencer ‘@ronnietheminilop’, helping the brand engage with loyal pet owners and the wider small animal community. Stockists include Burgesspetcare.com and Amazon.
Forage and Feast Mini Bale with Chamomile – RRP £4.99
Also joining the successful mini bale range, the Forage and Feast Mini Bale with Chamomile provides a boredom breaking snack made with natural ingredients. Designed to encourage natural foraging behaviour, the product provides enrichment while complementing a balanced small animal diet.
The format aligns with the existing Forage & Feast mini hay bale design, ensuring strong on-shelf recognition and consistency across the Burgess Excel forage portfolio. Stockists include Burgesspetcare.com and Amazon.
Veg Patch Bites with Root Veg – RRP £2.60
The Veg Patch Bites with root veg are a new addition to the brand’s baked treat range, joining favourites such as Fruity Feasts and Herby Hearts. Made with high grass content, no added sugar and high in fibre, the treats support digestive health while offering a tasty reward.
Perfect for hand feeding, the bites help strengthen the bond between pet and owner, making them an ideal choice for interactive treat time. Stockists include Burgesspetcare.com and Amazon, with plans to roll out across major wholesalers and retailers.
Annabel Coleman, Brand Manager at Burgess Pet Care, commented: “We’re delighted to expand our Burgess Excel range with three exciting new products designed to enrich the lives of rabbits and small animals, based on the success we are seeing from our current portfolio of treats By combining natural ingredients with high fibre content and formats that encourage natural behaviours like foraging, these new additions support both nutrition and wellbeing.
"At Burgess Pet Care, we’re committed to prioritising animal welfare and ensuring pets receive the nutrition they need to live happy, healthy lives. These latest launches reflect our ongoing dedication to developing products that support the wellbeing of small animals while providing engaging and enjoyable feeding experiences."
”We’re also really excited to be lauching Excel’s first ever product in collaboration with @ronnietheminilop. We absolutely adore their content on social, and we look forward to seeing how the buns love this new twin pack of their favourite mini bale."
For more information about Burgess Excel visit: https://www.burgesspetcare.com/brands/excel/
