In This Issue
Peregrine Livefoods acquires Fadulla brands
Pet food boss serves up dog's dinner for TV show
Record numbers visit PATS Sandown on new dates
Picture round-up from the pet extravaganza
WOOFS takes on the world with range of fish-based treats
Natures Menu in Top 100 of Sunday Times international list
PetQuip Awards 2019 launch with new categories
Different Dog produces live cookery demonstrations
Free cup of tea proves to be a big hit for Beco
Benyfit Natural launches World Explorer Range
Get your own copy of Pet Trade Xtra
Finalists revealed for CEVA Animal Welfare Awards
Feldy launches new concept poultry feed block
Innovative pet products are highlighted in British Pavilion at Global Pet Expo
Scruffs offers bed from new Modern Collection in February Freebie
Brits reveal they plan to spend Valentine's Day with pets over partners
New all-rounder at Crufts
The best of the previous Pet Trade Xtra
PATS Sandown 2019 New Product Awards revealed
First day at PATS Sandown hailed a huge success
Award-winning Naturediet's eco-packaging range extended
Fish4Dogs appoints new wholesale partner
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Different Dog produces live cookery demonstrations

Different Dog provided live cookery demonstrations on its stand at PATS Sandown to show just how much care and quality goes into every batch.


Managing director Charlie Thurstan said: “Our aim is to turn conventional pet food upside down – what better way than a dog food cookery demonstration at a trade show. We’re excited to bring our tasty, nutritional product to a broader audience in the coming months.”


Different Dog worked with brand experience agency, The Brave Few, on the idea for a live cookery demonstation.


“We love working with start-ups who are doing things differently” said Maria Sze, of The Brave Few.


“The Different Dog team invited us to their kitchen and shared their ‘Cook for your Dog Night’.  We thought it was a brilliant way to bring the natural Ingredients and cooking experience to life so we helped them develop the event so they could take it to the trade at PATS and then to multiple consumer events throughout the summer.”

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