In This Issue
Pedigree Wholesale announces sad news of the death of co-founder Terry Brown
Totally Natural Pet Products rebranded as DIBO
Record entry for PIF Innovation of the Year Award
Former pro-footballer scores big in pet nutrition
Dog Rocks: Award-winning, profitable, great margins and proven for your customers
Wonderful World of Treats goes nationwide in Pets at Home 
MorePaws, the new community-based App that’s backed by Pet Trade Innovations
Jollyes removes small animals from stores
Award-winning brand sets sights on global expansion
Interpet announces strategic business realignment
All For Paws expands Chill Out Cooling range
Pets at Home launches in-store Easy Repeat service
Get your own copy of Pet Trade Xtra
Greenmark: the pathway to help find sustainable companies at Zoomark
Stock up for Hedgehog Awareness Week
Purina PRO PLAN teams up with tennis tour
RVC research reveals most common health disorders of tortoises
The best of last edition of Pet Trade Xtra
‘Posh’ pet shop for sale in online auction
National Pet Shop Day returns on July 12
Pedigree Wholesale invests in Supply Chain team
Westland expands with acquisition of leading bird food company
Help your customers attract migrant birds with tips from Honeyfield’s
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Dog Rocks: Award-winning, profitable, great margins and proven for your customers
Pet Trade Xtra Promotion

Dog Rocks have revolutionised lawn care for dog owners, offering a unique, natural solution to the age-old problem of dog urine burn patches on grass. As the original and only 100% natural product of its kind, Dog Rocks have garnered global recognition, including the prestigious Queen’s Award in 2016 and the King’s Award for Enterprise in International Trade in 2023, testament to the brand’s innovation, reliability, and international success.

 

Proven health benefits and safety

Dog Rocks are simple igneous rocks mined and only found in Australia, designed to be placed in a dog’s water bowl. They filter out impurities such as tin, ammonia, and nitrates from drinking water, which are the primary culprits behind lawn burn. Importantly, Dog Rocks do not alter the pH of the water or your pet’s urine, ensuring complete safety and no side effects for dogs or other pets sharing the bowl. Endorsed by vets and pet owners worldwide, Dog Rocks provide a cleaner water source and help maintain a lush, green lawn, naturally and effectively.

Exceptional trade margins and support

Dog Rocks offer excellent margins for B2B retailers, with a proven sales record and high repeat purchase rates. Trade partners benefit from a comprehensive support package, including:

  • Dedicated backup and customer service
  • Regularly funded promotions
  • Regular competitions for best in-store displays
  • Eye-catching leaflets and shelf-ready packaging
  • Bespoke merchandising solutions to suit your store layout

This robust support ensures you can maximise sales and engage your customers with confidence.

 

Why choose Dog Rocks over competitors?

Dog Rocks are the original, authentic, and regularly lab-tested product in their category. They are listed by all UK wholesalers in the pet, vet and gardening markets and are recognised as global market leaders. Imitators exist, but none match Dog Rocks’ combination of natural efficacy, safety, and global endorsement. With over 2 million satisfied customers, Dog Rocks deliver reliable results in 9 out of 10 cases, making them the most trusted choice for pet owners and retailers alike.

 

Available nationwide

Dog Rocks are available through all major UK wholesalers or direct from the supplier, ensuring seamless supply and convenience for your business. Stock the award-winning, best-in-class solution and watch your customers – and their lawns – thrive.

 

For more information

Visit www.dogrocks.com

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