UK pet accessories brand Pawsome Paws Boutique has announced the successful launch of its new Paddington licensed dog accessory collection, which debuted at this year’s Crufts and sold out shortly after release.

Founded by Sophie Chesman in 2016, Pawsome Paws Boutique has built a reputation for fashion-led dog accessories designed with durability and practicality in mind, combining stylish designs with products engineered for real-world adventures.

The new Paddington collection, created in partnership with STUDIOCANAL, celebrates the timeless charm of Paddington, one of Britain’s most beloved family characters. Drawing inspiration from the classic style of Paddington, the range features harnesses, collars, leads, blankets and accessories designed for dogs from XS through to XL.

A standout product in the launch collection is the Marmalade Jar Treat Pouch, inspired by Paddington’s famous love of marmalade, which has quickly become a viral favourite among dog owners online.

Every product in the range is independently lab tested in the UK, including strength and sudden-impact testing, ensuring the accessories are built for purpose across a wide variety of dog breeds and sizes.

The collaboration represents a major milestone for the brand, which began as a small venture almost 10 years ago.

“I started Pawsome Paws Boutique making products by hand in my bedroom,” said Sophie Chesman, owner. “To now see our designs paired with a character as iconic as Paddington is truly a dream come true. Paddington is such a beloved character that resonates with families across generations, and his classic style translates beautifully into our pet accessories.”

The partnership first began when the brand connected with STUDIOCANAL at the Brand Licensing Europe exhibition in 2024, where the team presented their concept designs — including the now-popular marmalade treat pouch.

The collection launched officially at Crufts before becoming available online, where the initial production run sold out following strong demand, with a restock currently underway.

Pawsome Paws Boutique continues to expand its licensing portfolio following the launch of its The Walt Disney Company collaboration in 2024, which helped the brand win Best Marketing Campaign at the PetQuip Awards the same year.

With more than 225,000 Shopify orders to date and growing demand from dog owners seeking expressive, design-led accessories, the Paddington range forms part of the brand’s ongoing licensed collections, with additional designs planned for 2026.

The company is now welcoming new retail partnerships as it continues to expand distribution alongside existing retail presence including Pets at Home.