Dr Roger Mugford and his expert team of trainers at the Company of Animals Pet Centre have combined their 100-plus years of experience to launch a new training brand – Coachi.
In an industry first, Coachi unites the training and play categories to help owners bond with, celebrate and enhance the lives of pets. The range is designed to suit dogs of all life stages, sizes, weights, abilities, and motivations be it food, praise, or play!
Introducing Coachi
This NEW and exciting range of accessories has been expertly crafted to include fun, innovative and friendly designs. The easy-to-use training range is set to launch worldwide in October 2022 and while many may consider training to be a specialist category, Dr Roger and the team are on a mission to inject some fun and play to every pet’s learning journey.
Dr Roger Mugford said: “All dogs, regardless of age or breed, require training and here at the Company of Animals Pet Centre, we have seen over half a million dogs since 1979 and each one is, like humans, entirely different from the next. What is certain though, is training a dog will strengthen the bond between the pet and owner and ultimately ensure both parties can settle into a happy, harmonious life together. What’s more, play is of course an essential part of cognitive, emotional, and physical development and so, in the interest of animal welfare and happiness, it seemed only logical to combine the two for a positive, balanced, and happy approach to dog training.”
Making training easy, approachable and fun for all!
COA has created a training range that was consumer friendly, simple to shop and most importantly easy to use and understand! Suitable or all puppies and dogs 8+ weeks, the Coachi range is perfect for tackling challenges presented to all new and existing dog owners, as well as providing new innovation for those more experienced, dog trainers and professionals. To support dog owners in their product choices, the range has been uniquely divided into 3 simple colour coded categories: Learn, Play and Fun & Tricks, to cover all stages of dog training and development.
Learn: Recall & Manners, is the first stage and focuses on learning the basics of social behaviour through positive and rewarding experiences.
Play: Play & Reward, is the second stage and focuses on engaging through play to develop a positive and happy relationship with our dogs. Play with a purpose.
Fun & Tricks: Tricks & Retrieval, is the last stage and is all about offering our pets extra fun, strengthening the bond between dog and owner, and building the relationship further, helping us all to raise confident dogs.
Transforming the training category
A recent global study commissioned by Company of Animals found that consumers prioritised humane training methods (68%) above all other training product needs, with effectiveness (65%), good quality (51%) and easy to use designs (45%) following suit. As such, the Coachi team designed the range to directly adhere to these consumer desires and have created unique QR codes on packaging to offer dog owners further support. Each code directs to a dedicated online product guide and top tips to equip dog owners with the information they need to get the best from their purchase. Once complete, the packaging can be recycled in its entirety.
Targeted ‘play’ category is great motivation
The Company of Animals Pet Centre experts know all too well that while treats may get some dogs working, many dogs remain unfocused or may be overstimulated by the offer of food. However, most dogs will engage in play. Despite the domestication of our four-legged friends, play will lend itself to a dog’s basic predatory instincts such to chase or retrieve. In contrast, the infantilising of our dogs means that Coachi, designed to help harness the power of play, can ensure dogs remain young at heart. By getting even the oldest or laziest engage in play, life will subsequently be richer, happier, and even longer.
Great for gifting!
In addition, a recent study found that 95% of dog owners purchase Christmas gifts for their pets and 61% purchase birthday gifts. Coachi not only provides distraction and eventual relief from undesirable behaviour but also builds a pet’s confidence and offers hours of fun, games, and create a loving bonding with their owners – the perfect gift for any four-legged friend!
