Zooomy, a ground-breaking new health supplement for dogs and cats, has won the inaugural Branding Award at the Veterinary Marketing Association Awards, sharing the honour with its design agency BrandTall Communications.

The Veterinary Marketing Association is the representative body for UK professionals working in all areas of the animal health industry and the veterinary profession, who have an interest in the promotion of products, services or health and welfare information.

The VMA Annual Awards is the premier event of the veterinary and animal health marketing industry, and this year was held at the Royal Lancaster London Hotel and hosted by TV’s RuPaul's Drag Race UK drag artist, comedian singer and recent Strictly Come Dancing, contestant, Le Voix.

Zooomy has developed one of the fastest-growing joint support products in the UK, offering an evidence-based long-chain Hyaluronic Acid (HA) supplement that delivers rapid improvements for pets living with stiffness or mobility issues.

Unlike supplements that rely on glucosamine, chondroitin or short-chain HA, Zooomy uses long-chain Hyaluronic Acid, the only form proven to be absorbed by dogs. The liquid is tasteless, free from fat, sugars and protein, and suitable for dogs with allergies or dietary sensitivities.

Initially launched as CaniFlow the product was well received by dog owners. Many felt that it gave their dog the support that other products had not or they were able to give a liquid where a tablet or chew had not been as easy to administer. After deliberations and confusion over the name, the product was given a re-brand and relaunched in 2025 as Zooomy.

Zooomy co-founder Humphrey Grimmett along with his wife Joanna, who are both qualified vets, said: “As a tiny startup, it was a big risk to rebrand from CaniFlow to Zooomy only a year after launch but even with strong growth we felt it was the right thing to do for the future and now we have a stellar new identity, a product that works with many 5* reviews from customers and massive sales.

“We're absolutely delighted with the recognition and vindication. Thank you to everyone involved, especially our branding agency BrandTall Communications, and the Veterinary Marketing Association.”

To find out more about Zooomy visit www.zooomy.com