BETA International 2017 is limbering up for another highly successful show as more than 70% of stand space has already been taken by companies from the UK and overseas.

“With nine months to go until next year’s trade fair, things are continuing to gather momentum at an incredibly positive rate,” said BETA International sales manager James Palmer.

“This puts us in a fantastic position and allows us to consolidate and shift up a gear as we move forward into the second half of the year.”

New faces set to appear at BETA International 2017 include Peter Horobin Saddlery, from Australia, Stiefel, Innopha GmbH, from Germany, Nacri Naturalis, from France, MIT Surgical, from Pakistan, and UK companies HUF Designs, Alice Reins and Horse Empire.

BETA International is the world’s leading equestrian, country clothing, outdoor and pet product trade exhibition.

Next year’s show, sponsored by bit and bitting specialist Neue Schule, takes place at the NEC, Birmingham, from 22 to 24 January.

For information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.