The Pet Industry Federation has launched a new Associate Membership category.
Associate Membership is aimed at businesses that don’t directly provide or manufacturer products or services which are destined for companion animals and therefore aren’t eligible for full PIF membership, but who wish to raise the profile of their brand with pet industry businesses.
“We have developed the Associate Membership package in response to an increasing number of non-pet companies who can see the dynamism and robustness of the pet industry and want to seize opportunities to create meaningful partnerships with pet businesses” said Nigel Baker, CEO at the Pet Industry Federation.
The package has been designed to allow Associate Members to attend networking opportunities, get in front of pet businesses and gain member-only access to the PIF website and resources. Additionally, companies can benefit from bespoke marketing opportunities through PIF newsletters, opportunities for editorial collaboration and event sponsorship.
Currently celebrating its 75th anniversary, PIF is the trade association which represents the widest range of pet businesses in the industry. From pet groomers and boarders to large multi-branch retailers, manufacturers and wholesalers, PIF exists to support and represent its 2000 members with benefits, advice, training, industry news and collaborative opportunities.
“Having reached a fantastic milestone in our company’s history, the addition of Associate Membership is a really positive move forward for PIF,” continued Nigel. “It will enhance the spectrum of our members and bring greater engagement between existing members and those who wish to be more closely aligned with the UK pet industry.”
Further details and registration are available from www.petfederation.co.uk
